Brandwave

How popular isAccess PeopleHR in search?

In September 2026, people searched for Access PeopleHR by name about 14,800 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 3.7% of all United Kingdom HR software searches, placing Access PeopleHR sixth out of ten brands.

Share of searches, September 2026
  1. BrightHR48.4%
  2. Breathe18.3%
  3. HiBob8.2%
  4. Sage HR6.7%
  5. Rippling4.5%
  6. Access PeopleHR3.7%
  7. CharlieHR3.7%
  8. Employment Hero3.7%
  9. Cezanne HR1.6%
  10. Personio1.3%
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Which HR software compete with Access PeopleHR?

Access PeopleHR against HR software in the United Kingdom, by month

Share of searches by month for BrightHR, Breathe, HiBob, Sage HR, Rippling, Access PeopleHR, CharlieHR, Employment Hero. The figures are in the table below the chart.

View monthly share of searches table
MonthBrightHRBreatheHiBobSage HRRipplingAccess PeopleHRCharlieHREmployment HeroCezanne HRPersonio
Oct 202546.6%21.6%7.9%6.5%2.4%4.3%4.3%2.9%1.9%1.6%
Nov 202548.7%18.4%8.2%6.8%2.5%4.5%4.5%3%2%1.3%
Dec 202546.5%21.6%7.9%6.5%2.9%4.3%4.3%2.9%1.9%1.3%
Jan 202645.7%21.1%7.7%7.7%2.8%4.2%4.2%2.8%2.3%1.3%
Feb 202649.5%18.7%8.4%6.9%2.5%3.7%3.7%3.1%2.1%1.4%
Mar 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Apr 202649.2%18.6%6.8%6.8%3%3.7%4.6%3.7%2%1.4%
May 202649.8%18.9%6.9%6.9%3.1%3.8%3.8%3.8%1.7%1.4%
Jun 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Jul 202646.8%21.7%7.9%6.5%2.9%3.5%4.3%3.5%1.6%1.3%
Aug 202644%20.4%9.1%7.5%4.1%3.3%4.1%4.1%1.8%1.5%
Sep 202648.4%18.3%8.2%6.7%4.5%3.7%3.7%3.7%1.6%1.3%
  1. 1.BrightHR

    48.4%

    Held 1st. 196K estimated branded searches, +22.6% vs prior month. Share +4.3 points.

  2. 2.Breathe

    18.3%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.HiBob

    8.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Sage HR

    6.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Rippling

    4.5%

    Moved from 7th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. Moved from 8th to 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  7. 7.CharlieHR

    3.7%

    Moved from 5th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. Moved from 6th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Personio

    1.3%

    Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Access PeopleHR and its closest rivals

Every comparison with Access PeopleHR

9 comparisons

How has branded search demand for Access PeopleHR changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Access PeopleHR in the United Kingdom fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Access PeopleHR’s share of searches among HR software in the United Kingdom decreased from 4.3% to 3.7%.
  • Across the 12 months ending September 2026, Access PeopleHR’s share of searches among HR software in the United Kingdom peaked at 4.5% in November 2025 and was lowest at 3.3% in August 2026.
  • Across the 12 months ending September 2026, Access PeopleHR fell from 5th to 6th among HR software in the United Kingdom.

How did search popularity change for United Kingdom HR software in September 2026?

6 changes
  1. In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%.

  2. In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%.

  3. In September 2026, HiBob lost share of searches among HR software in the United Kingdom, from 9.1% to 8.2%.

  4. In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%.

  5. Rippling’s share of searches among HR software in the United Kingdom has gained ground for 3 months in a row, from 2.9% to 4.5% in September 2026.

  6. In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom.

How are Access PeopleHR’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Access PeopleHR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • people hr
  • peoplehr

How the Brand Demand Index is measured

Who owns Access PeopleHR?

Access PeopleHR is owned by The Access Group. Brandwave does not track any other brands owned by The Access Group.

Do you work for Access PeopleHR? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Access PeopleHR your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.