Brandwave

How popular isPersonio?

In September 2026, people searched for Personio by name about 5,400 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 1.3% of all United Kingdom HR software searches, placing Personio tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about HR software, Personio appeared in two of the five answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

Personio is the tenth most searched of 10 competitors and the eighth most recommended in AI answers.

  1. BrightHRShare of searches 48.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. BreatheShare of searches 18.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HiBobShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. Sage HRShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. PersonioShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top HR software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Personio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Personio is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breathe1st
  2. CharlieHR2nd
  3. Sage HR3rd
  4. BrightHR4th
  5. Employment Hero5th
  6. Rippling6th
  7. Access PeopleHR7th
  8. Personio8th
  9. HiBob9th
  10. Cezanne HR–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breathe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BrightHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sage HR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CharlieHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rippling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Personio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Access PeopleHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cezanne HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which HR software compete with Personio?

Personio against HR software in the United Kingdom, by month

Share of searches by month for BrightHR, Breathe, HiBob, Sage HR, Rippling, Access PeopleHR, CharlieHR, Employment Hero, Personio. The figures are in the table below the chart.

View monthly share of searches table
MonthBrightHRBreatheHiBobSage HRRipplingAccess PeopleHRCharlieHREmployment HeroCezanne HRPersonio
Oct 202546.6%21.6%7.9%6.5%2.4%4.3%4.3%2.9%1.9%1.6%
Nov 202548.7%18.4%8.2%6.8%2.5%4.5%4.5%3%2%1.3%
Dec 202546.5%21.6%7.9%6.5%2.9%4.3%4.3%2.9%1.9%1.3%
Jan 202645.7%21.1%7.7%7.7%2.8%4.2%4.2%2.8%2.3%1.3%
Feb 202649.5%18.7%8.4%6.9%2.5%3.7%3.7%3.1%2.1%1.4%
Mar 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Apr 202649.2%18.6%6.8%6.8%3%3.7%4.6%3.7%2%1.4%
May 202649.8%18.9%6.9%6.9%3.1%3.8%3.8%3.8%1.7%1.4%
Jun 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Jul 202646.8%21.7%7.9%6.5%2.9%3.5%4.3%3.5%1.6%1.3%
Aug 202644%20.4%9.1%7.5%4.1%3.3%4.1%4.1%1.8%1.5%
Sep 202648.4%18.3%8.2%6.7%4.5%3.7%3.7%3.7%1.6%1.3%

  1. 1.BrightHR

    48.4%

    Held 1st. 196K estimated branded searches, +22.6% vs prior month. Share +4.3 points.

  2. 2.Breathe

    18.3%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.HiBob

    8.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Sage HR

    6.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Rippling

    4.5%

    Moved from 7th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. 6.Access PeopleHR

    3.7%

    Moved from 8th to 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  7. 7.CharlieHR

    3.7%

    Moved from 5th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Employment Hero

    3.7%

    Moved from 6th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Cezanne HR

    1.6%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Personio

    1.3%

    Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Personio and its closest rivals

Every comparison with Personio

9 comparisons

How has branded search demand for Personio changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Personio in the United Kingdom fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Personio’s share of searches among HR software in the United Kingdom held steady, from 1.6% to 1.3%.

How did search popularity change for United Kingdom HR software in September 2026?

6 changes

  1. In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%.

  2. In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%.

  3. In September 2026, HiBob lost share of searches among HR software in the United Kingdom, from 9.1% to 8.2%.

  4. In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%.

  5. Rippling’s share of searches among HR software in the United Kingdom has gained ground for 3 months in a row, from 2.9% to 4.5% in September 2026.

  6. In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom.

How are Personio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Personio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • personio

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How the Brand Demand Index is measured

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