Brandwave

Access PeopleHR vs BrightHR:Which is more popular?

In September 2026, BrightHR had more branded searches than Access PeopleHR among HR software in the United Kingdom. BrightHR had about 196,000 branded searches, while Access PeopleHR had 14,800. BrightHR made up 48.4% of all HR software searches we track, and Access PeopleHR accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about HR software, BrightHR appeared in four of the five answers and Access PeopleHR in one. BrightHR was mentioned before Access PeopleHR in four out of five answers.

Among HR software in the United Kingdom in September 2026

Who do people search for more?

BrightHR, about 13 searches for every 1 for Access PeopleHR

BrightHR 196K searchesAccess PeopleHR 14.8K searches

Who does AI mention more?

BrightHR, mentioned in 4 of 5 answers, Access PeopleHR in 1

BrightHR in 4 of 5Access PeopleHR in 1 of 5

Who does AI recommend more?

BrightHR, named ahead of Access PeopleHR in 4 of 5 answers

BrightHR first in 4Access PeopleHR first in 1

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Top HR software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BrightHR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Access PeopleHR was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BrightHR was listed before Access PeopleHR in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breathe1st
  2. CharlieHR2nd
  3. Sage HR3rd
  4. BrightHR4th
  5. Employment Hero5th
  6. Rippling6th
  7. Access PeopleHR7th
  8. Personio8th
  9. HiBob9th
  10. Cezanne HR–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breathe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BrightHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sage HR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CharlieHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rippling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Personio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Access PeopleHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cezanne HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Access PeopleHR or BrightHR more popular in search?

This chart shows how often people search Google for Access PeopleHR and BrightHR by name. Each line represents a brand's share of searches for all ten HR software we track, month by month, from searches in United Kingdom.

Access PeopleHR and BrightHR among HR software in the United Kingdom, by month

Share of searches by month for BrightHR, Access PeopleHR. The figures are in the table below the chart.

View monthly share of searches table
MonthBrightHRBreatheHiBobSage HRRipplingAccess PeopleHRCharlieHREmployment HeroCezanne HRPersonio
Oct 202546.6%21.6%7.9%6.5%2.4%4.3%4.3%2.9%1.9%1.6%
Nov 202548.7%18.4%8.2%6.8%2.5%4.5%4.5%3%2%1.3%
Dec 202546.5%21.6%7.9%6.5%2.9%4.3%4.3%2.9%1.9%1.3%
Jan 202645.7%21.1%7.7%7.7%2.8%4.2%4.2%2.8%2.3%1.3%
Feb 202649.5%18.7%8.4%6.9%2.5%3.7%3.7%3.1%2.1%1.4%
Mar 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Apr 202649.2%18.6%6.8%6.8%3%3.7%4.6%3.7%2%1.4%
May 202649.8%18.9%6.9%6.9%3.1%3.8%3.8%3.8%1.7%1.4%
Jun 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Jul 202646.8%21.7%7.9%6.5%2.9%3.5%4.3%3.5%1.6%1.3%
Aug 202644%20.4%9.1%7.5%4.1%3.3%4.1%4.1%1.8%1.5%
Sep 202648.4%18.3%8.2%6.7%4.5%3.7%3.7%3.7%1.6%1.3%

How has the Access PeopleHR and BrightHR comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom HR software in September 2026?

2 changes

  1. In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%.

  2. In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Access PeopleHR’s and BrightHR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Access PeopleHR

2 branded search terms

  • people hr
  • peoplehr

BrightHR

2 branded search terms

  • bright hr
  • brighthr

How the Brand Demand Index is measured

Other head-to-heads among HR software

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