Brandwave

Access PeopleHR vs Breathe:Which is more popular?

In September 2026, Breathe had more branded searches than Access PeopleHR among HR software in the United Kingdom. Breathe had about 74,000 branded searches, while Access PeopleHR had 14,800. Breathe made up 18.3% of all HR software searches we track, and Access PeopleHR accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about HR software, Breathe appeared in all five answers and Access PeopleHR in one. Breathe was mentioned before Access PeopleHR in every answer.

Among HR software in the United Kingdom in September 2026

Who do people search for more?

Breathe, about 5 searches for every 1 for Access PeopleHR

Breathe 74K searchesAccess PeopleHR 14.8K searches

Who does AI mention more?

Breathe, mentioned in every answer we collected

Breathe in 5 of 5Access PeopleHR in 1 of 5

Who does AI recommend more?

Breathe, named ahead of Access PeopleHR in every answer

Breathe first in 5Access PeopleHR never first

Follow Access PeopleHR vs Breathe and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top HR software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breathe appeared in all five answers. Access PeopleHR was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Breathe was listed before Access PeopleHR in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breathe1st
  2. CharlieHR2nd
  3. Sage HR3rd
  4. BrightHR4th
  5. Employment Hero5th
  6. Rippling6th
  7. Access PeopleHR7th
  8. Personio8th
  9. HiBob9th
  10. Cezanne HR–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breathe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BrightHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sage HR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CharlieHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rippling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Personio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Access PeopleHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cezanne HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Access PeopleHR or Breathe more popular in search?

This chart shows how often people search Google for Access PeopleHR and Breathe by name. Each line represents a brand's share of searches for all ten HR software we track, month by month, from searches in United Kingdom.

Access PeopleHR and Breathe among HR software in the United Kingdom, by month

Share of searches by month for Breathe, Access PeopleHR. The figures are in the table below the chart.

View monthly share of searches table
MonthBrightHRBreatheHiBobSage HRRipplingAccess PeopleHRCharlieHREmployment HeroCezanne HRPersonio
Oct 202546.6%21.6%7.9%6.5%2.4%4.3%4.3%2.9%1.9%1.6%
Nov 202548.7%18.4%8.2%6.8%2.5%4.5%4.5%3%2%1.3%
Dec 202546.5%21.6%7.9%6.5%2.9%4.3%4.3%2.9%1.9%1.3%
Jan 202645.7%21.1%7.7%7.7%2.8%4.2%4.2%2.8%2.3%1.3%
Feb 202649.5%18.7%8.4%6.9%2.5%3.7%3.7%3.1%2.1%1.4%
Mar 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Apr 202649.2%18.6%6.8%6.8%3%3.7%4.6%3.7%2%1.4%
May 202649.8%18.9%6.9%6.9%3.1%3.8%3.8%3.8%1.7%1.4%
Jun 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Jul 202646.8%21.7%7.9%6.5%2.9%3.5%4.3%3.5%1.6%1.3%
Aug 202644%20.4%9.1%7.5%4.1%3.3%4.1%4.1%1.8%1.5%
Sep 202648.4%18.3%8.2%6.7%4.5%3.7%3.7%3.7%1.6%1.3%

How has the Access PeopleHR and Breathe comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom HR software in September 2026?

2 changes
  1. In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%.

  2. In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Access PeopleHR’s and Breathe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Access PeopleHR

2 branded search terms

  • people hr
  • peoplehr

Breathe

2 branded search terms

  • breathe hr
  • breathehr

How the Brand Demand Index is measured

Other head-to-heads among HR software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.