Access PeopleHR vs Breathe:Which is more popular?
In September 2026, Breathe had more branded searches than Access PeopleHR among HR software in the United Kingdom. Breathe had about 74,000 branded searches, while Access PeopleHR had 14,800. Breathe made up 18.3% of all HR software searches we track, and Access PeopleHR accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about HR software, Breathe appeared in all five answers and Access PeopleHR in one. Breathe was mentioned before Access PeopleHR in every answer.
Who do people search for more?
Breathe, about 5 searches for every 1 for Access PeopleHR
Who does AI mention more?
Breathe, mentioned in every answer we collected
Who does AI recommend more?
Breathe, named ahead of Access PeopleHR in every answer
Follow Access PeopleHR vs Breathe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top HR software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breathe appeared in all five answers. Access PeopleHR was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Breathe was listed before Access PeopleHR in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breathe1st
CharlieHR2nd
Sage HR3rd
BrightHR4th
Employment Hero5th
Rippling6th
Access PeopleHR7th
Personio8th
HiBob9th
Cezanne HR–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breathe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BrightHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sage HR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CharlieHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rippling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Personio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Access PeopleHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cezanne HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR software
5 answers
Asked ChatGPT
“Which HR software should my small business use in the UK?”
Asked ChatGPT
“What are the best HR software platforms in the UK?”
Asked ChatGPT
“What's the best HR software in the UK for a company with 30 employees?”
Searched Google, AI Overview
“hr software”
Searched Google, AI Overview
“hr software for small business”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Access PeopleHR or Breathe more popular in search?
This chart shows how often people search Google for Access PeopleHR and Breathe by name. Each line represents a brand's share of searches for all ten HR software we track, month by month, from searches in United Kingdom.
Share of searches by month for Breathe, Access PeopleHR. The figures are in the table below the chart.
View monthly share of searches table
| Month | BrightHR | Breathe | HiBob | Sage HR | Rippling | Access PeopleHR | CharlieHR | Employment Hero | Cezanne HR | Personio |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 21.6% | 7.9% | 6.5% | 2.4% | 4.3% | 4.3% | 2.9% | 1.9% | 1.6% |
| Nov 2025 | 48.7% | 18.4% | 8.2% | 6.8% | 2.5% | 4.5% | 4.5% | 3% | 2% | 1.3% |
| Dec 2025 | 46.5% | 21.6% | 7.9% | 6.5% | 2.9% | 4.3% | 4.3% | 2.9% | 1.9% | 1.3% |
| Jan 2026 | 45.7% | 21.1% | 7.7% | 7.7% | 2.8% | 4.2% | 4.2% | 2.8% | 2.3% | 1.3% |
| Feb 2026 | 49.5% | 18.7% | 8.4% | 6.9% | 2.5% | 3.7% | 3.7% | 3.1% | 2.1% | 1.4% |
| Mar 2026 | 46.5% | 21.5% | 7.9% | 6.4% | 2.9% | 3.5% | 4.3% | 3.5% | 1.9% | 1.6% |
| Apr 2026 | 49.2% | 18.6% | 6.8% | 6.8% | 3% | 3.7% | 4.6% | 3.7% | 2% | 1.4% |
| May 2026 | 49.8% | 18.9% | 6.9% | 6.9% | 3.1% | 3.8% | 3.8% | 3.8% | 1.7% | 1.4% |
| Jun 2026 | 46.5% | 21.5% | 7.9% | 6.4% | 2.9% | 3.5% | 4.3% | 3.5% | 1.9% | 1.6% |
| Jul 2026 | 46.8% | 21.7% | 7.9% | 6.5% | 2.9% | 3.5% | 4.3% | 3.5% | 1.6% | 1.3% |
| Aug 2026 | 44% | 20.4% | 9.1% | 7.5% | 4.1% | 3.3% | 4.1% | 4.1% | 1.8% | 1.5% |
| Sep 2026 | 48.4% | 18.3% | 8.2% | 6.7% | 4.5% | 3.7% | 3.7% | 3.7% | 1.6% | 1.3% |
How has the Access PeopleHR and Breathe comparison changed over the last 12 months?
3 findings
- Breathe was ahead of Access PeopleHR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Access PeopleHR’s share of searches among HR software in the United Kingdom moved from 4.3% to 3.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Breathe’s share of searches among HR software in the United Kingdom moved from 21.6% to 18.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for United Kingdom HR software in September 2026?
2 changes

In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%.

In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Access PeopleHR’s and Breathe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Access PeopleHR
2 branded search terms
- people hr
- peoplehr
Breathe
2 branded search terms
- breathe hr
- breathehr
Other head-to-heads among HR software

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.