Brandwave

Whanganui accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, Moore Markhams was the most searched among whanganui accounting firms in New Zealand, with an estimated 60 branded searches and 35.3% estimated Share of Search within this set.

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Share of SearchLeaderboard

Compare Whanganui accounting firms using branded searches made in Whanganui. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among whanganui accounting firms in New Zealand, by month

Share of Search by month for Moore Markhams, Tait Pearce, Adept Accountants, Tax Link, Prue Anderson Accounting. The figures are in the table below the chart.

View monthly share of search table
MonthMoore MarkhamsTait PearceAdept AccountantsTax LinkPrue Anderson AccountingARC Accountants
Oct 202546.7%20%13.3%6.7%6.7%6.7%
Nov 202546.2%23.1%23.1%0%7.7%0%
Dec 202554.5%27.3%9.1%0%9.1%0%
Jan 202633.3%33.3%13.3%6.7%6.7%6.7%
Feb 202628.6%28.6%21.4%7.1%7.1%7.1%
Mar 202636.8%26.3%21.1%5.3%5.3%5.3%
Apr 202616.7%33.3%16.7%16.7%8.3%8.3%
May 202627.3%36.4%18.2%0%9.1%9.1%
Jun 202625%33.3%16.7%8.3%8.3%8.3%
Jul 202635.7%35.7%14.3%7.1%7.1%0%
Aug 202635.3%29.4%17.6%11.8%5.9%0%
Sep 2026——————

This month’s ranking, August 2026

  1. held 1st · 60 estimated branded searches · +20% vs prior month · -0.4 points

  2. held 2nd · 50 estimated branded searches · 0% vs prior month · -6.3 points

  3. held 3rd · 30 estimated branded searches · +50% vs prior month · +3.4 points

  4. 4.Tax Link

    11.8%

    moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +4.6 points

  5. moved from 4th to 5th · 10 estimated branded searches · 0% vs prior month · -1.3 points

  6. held 6th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among whanganui accounting firms in New Zealand?

In August 2026, Moore Markhams was the most searched among whanganui accounting firms in New Zealand, with an estimated 60 branded searches and 35.3% estimated Share of Search within this set. Tait Pearce is in 2nd place, 5.9 percentage points behind at 29.4% Share of Search.

New Zealand whanganui accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Moore Markhams46.7% → 35.3%54.5%Dec 202516.7%Apr 20261st
Tait Pearce20% → 29.4%36.4%May 202620%Oct 20252nd
Adept Accountants13.3% → 17.6%23.1%Nov 20259.1%Dec 20253rd
Tax Link6.7% → 11.8%16.7%Apr 20260%Nov 20256th → 4th
Prue Anderson Accounting6.7% → 5.9%9.1%Dec 20255.3%Mar 20265th
ARC Accountants6.7% → 0%9.1%May 20260%Nov 20254th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand decreased from 46.7% to 35.3%.
  • Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 20% to 29.4%.
  • Across the 11 months ending August 2026, Adept Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand increased from 13.3% to 17.6%.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 6.7% to 11.8%.
  • Across the 11 months ending August 2026, Prue Anderson Accounting’s estimated Share of Search among whanganui accounting firms in New Zealand decreased from 6.7% to 5.9%.
  • Across the 11 months ending August 2026, ARC Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand decreased from 6.7% to 0%.
  • Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 54.5% in December 2025 and was lowest at 16.7% in April 2026.
  • Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 36.4% in May 2026 and was lowest at 20% in October 2025.
  • Across the 11 months ending August 2026, Adept Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 23.1% in November 2025 and was lowest at 9.1% in December 2025.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 16.7% in April 2026 and was lowest at 0% in November 2025.
  • Across the 11 months ending August 2026, Prue Anderson Accounting’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 9.1% in December 2025 and was lowest at 5.3% in March 2026.
  • Across the 11 months ending August 2026, ARC Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 9.1% in May 2026 and was lowest at 0% in November 2025.
  • Across the 11 months ending August 2026, Tax Link rose from 6th to 4th among whanganui accounting firms in New Zealand.
  • Across the 11 months ending August 2026, ARC Accountants fell from 4th to 6th among whanganui accounting firms in New Zealand.

How did search popularity change for New Zealand whanganui accounting firms in August 2026?

  1. In August 2026, Tax Link overtook Prue Anderson Accounting to rank 4th among whanganui accounting firms in New Zealand, at 11.8%.

  2. In August 2026, Adept Accountants gained estimated Share of Search among whanganui accounting firms in New Zealand, from 14.3% to 17.6%.

  3. In August 2026, Tait Pearce lost estimated Share of Search among whanganui accounting firms in New Zealand, from 35.7% to 29.4%.

  4. In August 2026, Prue Anderson Accounting lost estimated Share of Search among whanganui accounting firms in New Zealand, from 7.1% to 5.9%.

  5. Estimated monthly branded searches for ARC Accountants in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

  6. Estimated monthly branded searches for Moore Markhams in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

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