Brandwave

How popular isTait Pearce in search?

In August 2026, there were an estimated 80 branded searches for Tait Pearce in New Zealand which is up 14.3% over the last 11 months. Tait Pearce holds 7.9% estimated Share of Search among New Zealand whanganui accounting firms and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Moore Markhams62.4%
  2. Tax Link23.8%
  3. Tait Pearce7.9%
  4. Adept Accountants5%
  5. Prue Anderson Accounting0.99%
  6. ARC Accountants0%
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Which whanganui accounting firms compete with Tait Pearce?

Tait Pearce against whanganui accounting firms in New Zealand, by month

Share of Search by month for Moore Markhams, Tax Link, Tait Pearce, Adept Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthMoore MarkhamsTax LinkTait PearceAdept AccountantsPrue Anderson AccountingARC Accountants
Oct 202568.5%18.5%6.5%4.6%0.93%0.93%
Nov 202568.5%18%6.7%5.6%1.1%0%
Dec 202570.1%18.4%5.7%3.4%1.1%1.1%
Jan 202663.5%21.9%9.4%3.1%1%1%
Feb 202671.1%17.4%5.8%4.1%0.83%0.83%
Mar 202664.6%23.1%6.1%4.8%0.68%0.68%
Apr 202657.7%29.9%6.2%4.1%1%1%
May 202663.6%22.7%7.3%4.5%0.91%0.91%
Jun 202663.7%23.9%6.2%4.4%0.88%0.88%
Jul 202667.5%19.3%7%4.4%0.88%0.88%
Aug 202662.4%23.8%7.9%5%0.99%0%
Sep 2026——————

  1. 1.Moore Markhams

    62.4%

    held 1st · 630 estimated branded searches · -18.2% vs prior month · -5.2 points

  2. 2.Tax Link

    23.8%

    held 2nd · 240 estimated branded searches · +9.1% vs prior month · +4.5 points

  3. 3.Tait Pearce

    7.9%

    held 3rd · 80 estimated branded searches · 0% vs prior month · +0.9 points

  4. 4.Adept Accountants

    5%

    held 4th · 50 estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.Prue Anderson Accounting

    0.99%

    moved from 6th to 5th · 10 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.ARC Accountants

    0%

    moved from 5th to 6th · 0 estimated branded searches · -100% vs prior month · -0.9 points

Compare search popularity between Tait Pearce and its closest rivals

How has branded search demand for Tait Pearce changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tait Pearce in New Zealand rose from 70 to 80.
  • Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 6.5% to 7.9%.
  • Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 9.4% in January 2026 and was lowest at 5.7% in December 2025.

How did search popularity change for New Zealand whanganui accounting firms in August 2026?

  1. In August 2026, Tax Link gained estimated Share of Search among whanganui accounting firms in New Zealand, from 19.3% to 23.8%.

  2. In August 2026, Tait Pearce gained estimated Share of Search among whanganui accounting firms in New Zealand, from 7% to 7.9%.

  3. In August 2026, Adept Accountants gained estimated Share of Search among whanganui accounting firms in New Zealand, from 4.4% to 5%.

  4. In August 2026, Moore Markhams lost estimated Share of Search among whanganui accounting firms in New Zealand, from 67.5% to 62.4%.

  5. In August 2026, ARC Accountants lost estimated Share of Search among whanganui accounting firms in New Zealand, from 0.88% to 0%.

  6. In August 2026, Prue Anderson Accounting rose from 6th to 5th among whanganui accounting firms in New Zealand.

How is Tait Pearce measured?

Brandwave collects information about searches that people make online using Tait Pearce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • tait pearce
  • tait pearce chartered accountants

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How the Brand Demand Index is measured

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