Brandwave

Whanganui accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, Moore Markhams was the most searched among whanganui accounting firms in New Zealand, with an estimated 630 branded searches and 62.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Moore Markhams62.4%
  2. Tax Link23.8%
  3. Tait Pearce7.9%
  4. Adept Accountants5%
  5. Prue Anderson Accounting0.99%
  6. ARC Accountants0%

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Share of SearchLeaderboard

Compare Whanganui accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among whanganui accounting firms in New Zealand, by month

Share of Search by month for Moore Markhams, Tax Link, Tait Pearce, Adept Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthMoore MarkhamsTax LinkTait PearceAdept AccountantsPrue Anderson AccountingARC Accountants
Oct 202568.5%18.5%6.5%4.6%0.93%0.93%
Nov 202568.5%18%6.7%5.6%1.1%0%
Dec 202570.1%18.4%5.7%3.4%1.1%1.1%
Jan 202663.5%21.9%9.4%3.1%1%1%
Feb 202671.1%17.4%5.8%4.1%0.83%0.83%
Mar 202664.6%23.1%6.1%4.8%0.68%0.68%
Apr 202657.7%29.9%6.2%4.1%1%1%
May 202663.6%22.7%7.3%4.5%0.91%0.91%
Jun 202663.7%23.9%6.2%4.4%0.88%0.88%
Jul 202667.5%19.3%7%4.4%0.88%0.88%
Aug 202662.4%23.8%7.9%5%0.99%0%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Moore Markhams

    62.4%

    held 1st · 630 estimated branded searches · -18.2% vs prior month · -5.2 points

  2. 2.Tax Link

    23.8%

    held 2nd · 240 estimated branded searches · +9.1% vs prior month · +4.5 points

  3. 3.Tait Pearce

    7.9%

    held 3rd · 80 estimated branded searches · 0% vs prior month · +0.9 points

  4. 4.Adept Accountants

    5%

    held 4th · 50 estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.Prue Anderson Accounting

    0.99%

    moved from 6th to 5th · 10 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.ARC Accountants

    0%

    moved from 5th to 6th · 0 estimated branded searches · -100% vs prior month · -0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among whanganui accounting firms in New Zealand?

In August 2026, Moore Markhams was the most searched among whanganui accounting firms in New Zealand, with an estimated 630 branded searches and 62.4% estimated Share of Search within this set. Tax Link is in 2nd place, 38.6 percentage points behind at 23.8% Share of Search.

New Zealand whanganui accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Moore Markhams68.5% → 62.4%71.1%Feb 202657.7%Apr 20261st
Tax Link18.5% → 23.8%29.9%Apr 202617.4%Feb 20262nd
Tait Pearce6.5% → 7.9%9.4%Jan 20265.7%Dec 20253rd
Adept Accountants4.6% → 5%5.6%Nov 20253.1%Jan 20264th
Prue Anderson Accounting0.93% → 0.99%1.1%Dec 20250.68%Mar 20266th → 5th
ARC Accountants0.93% → 0%1.1%Dec 20250%Nov 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand decreased from 68.5% to 62.4%.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 18.5% to 23.8%.
  • Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 6.5% to 7.9%.
  • Across the 11 months ending August 2026, ARC Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand decreased from 0.93% to 0%.
  • Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 71.1% in February 2026 and was lowest at 57.7% in April 2026.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 29.9% in April 2026 and was lowest at 17.4% in February 2026.
  • Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 9.4% in January 2026 and was lowest at 5.7% in December 2025.
  • Across the 11 months ending August 2026, Adept Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 5.6% in November 2025 and was lowest at 3.1% in January 2026.
  • Across the 11 months ending August 2026, ARC Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 1.1% in December 2025 and was lowest at 0% in November 2025.
  • Across the 11 months ending August 2026, Prue Anderson Accounting rose from 6th to 5th among whanganui accounting firms in New Zealand.
  • Across the 11 months ending August 2026, ARC Accountants fell from 5th to 6th among whanganui accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Adept Accountants held steady: its estimated Share of Search among whanganui accounting firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand whanganui accounting firms in August 2026?

  1. In August 2026, Tax Link gained estimated Share of Search among whanganui accounting firms in New Zealand, from 19.3% to 23.8%.

  2. In August 2026, Tait Pearce gained estimated Share of Search among whanganui accounting firms in New Zealand, from 7% to 7.9%.

  3. In August 2026, Adept Accountants gained estimated Share of Search among whanganui accounting firms in New Zealand, from 4.4% to 5%.

  4. In August 2026, Moore Markhams lost estimated Share of Search among whanganui accounting firms in New Zealand, from 67.5% to 62.4%.

  5. In August 2026, ARC Accountants lost estimated Share of Search among whanganui accounting firms in New Zealand, from 0.88% to 0%.

  6. In August 2026, Prue Anderson Accounting rose from 6th to 5th among whanganui accounting firms in New Zealand.

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