Wellington accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, SBA was the most searched among wellington accounting firms in New Zealand, with an estimated 220 branded searches and 88% estimated Share of Search within this set.
SBA88%
MTM Accounting12%
Nest Accounting0%
Follow wellington accounting firms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare Wellington accounting firms using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SBA, MTM Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | MTM Accounting | Nest Accounting |
|---|---|---|---|
| Oct 2025 | 70.6% | 23.5% | 5.9% |
| Nov 2025 | 75% | 20.8% | 4.2% |
| Dec 2025 | 75% | 20% | 5% |
| Jan 2026 | 80.8% | 15.4% | 3.8% |
| Feb 2026 | 78.3% | 17.4% | 4.3% |
| Mar 2026 | 81.5% | 14.8% | 3.7% |
| Apr 2026 | 68.4% | 26.3% | 5.3% |
| May 2026 | 72.7% | 22.7% | 4.5% |
| Jun 2026 | 81% | 14.3% | 4.8% |
| Jul 2026 | 72.2% | 22.2% | 5.6% |
| Aug 2026 | 88% | 12% | 0% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88% | 220 | +69.2% | +15.8 points | |
| 2, held 2nd | 12% | 30 | -25% | -10.2 points | |
| 3, held 3rd | 0% | 0 | -100% | -5.6 points |
1.
SBA88%
held 1st · 220 estimated branded searches · +69.2% vs prior month · +15.8 points
12%
held 2nd · 30 estimated branded searches · -25% vs prior month · -10.2 points
0%
held 3rd · 0 estimated branded searches · -100% vs prior month · -5.6 points
Compare search popularity between leading brands
Which brand is most popular in search among wellington accounting firms in New Zealand?
3 brands
In August 2026, SBA was the most searched among wellington accounting firms in New Zealand, with an estimated 220 branded searches and 88% estimated Share of Search within this set. MTM Accounting is in 2nd place, 76 percentage points behind at 12% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| SBA | 70.6% → 88% | 88%Aug 2026 | 68.4%Apr 2026 | 1st |
| MTM Accounting | 23.5% → 12% | 26.3%Apr 2026 | 12%Aug 2026 | 2nd |
| Nest Accounting | 5.9% → 0% | 5.9%Oct 2025 | 0%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among wellington accounting firms in New Zealand increased from 70.6% to 88%.
- Across the 11 months ending August 2026, MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand decreased from 23.5% to 12%.
- Across the 11 months ending August 2026, Nest Accounting’s estimated Share of Search among wellington accounting firms in New Zealand decreased from 5.9% to 0%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 88% in August 2026 and was lowest at 68.4% in April 2026.
- Across the 11 months ending August 2026, MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 26.3% in April 2026 and was lowest at 12% in August 2026.
How did search popularity change for New Zealand wellington accounting firms in August 2026?
3 changes
In August 2026, SBA gained estimated Share of Search among wellington accounting firms in New Zealand, from 72.2% to 88%.
In August 2026, MTM Accounting lost estimated Share of Search among wellington accounting firms in New Zealand, from 22.2% to 12%.
In August 2026, Nest Accounting lost estimated Share of Search among wellington accounting firms in New Zealand, from 5.6% to 0%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.