How popular isNest Accounting in search?
In August 2026, there were an estimated 20 branded searches for Nest Accounting in New Zealand which is up 100% over the last 11 months. Nest Accounting holds 0.72% estimated Share of Search among New Zealand wellington accounting firms and is ranked 3rd of 3 competitors for search popularity.
SBA97.5%
MTM Accounting1.8%
Nest Accounting0.72%
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Which wellington accounting firms compete with Nest Accounting?
Share of Search by month for SBA, Nest Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | MTM Accounting | Nest Accounting |
|---|---|---|---|
| Oct 2025 | 97.3% | 2.3% | 0.39% |
| Nov 2025 | 96.2% | 3.4% | 0.43% |
| Dec 2025 | 95.1% | 3.3% | 1.6% |
| Jan 2026 | 94.3% | 3.1% | 2.7% |
| Feb 2026 | 95.4% | 3% | 1.5% |
| Mar 2026 | 97.8% | 1.9% | 0.32% |
| Apr 2026 | 96.3% | 3.3% | 0.33% |
| May 2026 | 96.1% | 2.8% | 1.1% |
| Jun 2026 | 97.3% | 2.4% | 0.3% |
| Jul 2026 | 96.9% | 2% | 1.2% |
| Aug 2026 | 97.5% | 1.8% | 0.72% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.5% | 2.7K | +9.7% | +0.6 points | |
| 2, held 2nd | 1.8% | 50 | 0% | -0.2 points | |
| 3, held 3rd | 0.72% | 20 | -33.3% | -0.5 points |
1.
SBA97.5%
held 1st · 2.7K estimated branded searches · +9.7% vs prior month · +0.6 points
1.8%
held 2nd · 50 estimated branded searches · 0% vs prior month · -0.2 points
0.72%
held 3rd · 20 estimated branded searches · -33.3% vs prior month · -0.5 points
Compare search popularity between Nest Accounting and its closest rivals
How has branded search demand for Nest Accounting changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nest Accounting in New Zealand rose from 10 to 20.
- Across the 11 months ending August 2026, Nest Accounting’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 2.7% in January 2026 and was lowest at 0.3% in June 2026.
How did search popularity change for New Zealand wellington accounting firms in August 2026?
3 changes
In August 2026, SBA gained estimated Share of Search among wellington accounting firms in New Zealand, from 96.9% to 97.5%.
MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.
Estimated monthly branded searches for Nest Accounting in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How is Nest Accounting measured?
Brandwave collects information about searches that people make online using Nest Accounting’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nest accounting
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Is Nest Accounting your brand?
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