Brandwave

How popular isMTM Accounting in search?

In August 2026, there were an estimated 50 branded searches for MTM Accounting in New Zealand which is down 16.7% over the last 11 months. MTM Accounting holds 1.8% estimated Share of Search among New Zealand wellington accounting firms and is ranked 2nd of 3 competitors for search popularity.

Share of Search, August 2026
  1. SBA97.4%
  2. MTM Accounting1.8%
  3. Nest Accounting0.73%
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Which wellington accounting firms compete with MTM Accounting?

MTM Accounting against wellington accounting firms in New Zealand, by month

Share of Search by month for SBA, MTM Accounting. The figures are in the table below the chart.

View monthly share of search table
MonthSBAMTM AccountingNest Accounting
Oct 202597.3%2.3%0.39%
Nov 202596.1%3.5%0.43%
Dec 202595%3.4%1.7%
Jan 202694.2%3.1%2.7%
Feb 202695.4%3.1%1.5%
Mar 202697.8%1.9%0.32%
Apr 202696.3%3.4%0.34%
May 202696.1%2.9%1.1%
Jun 202697.2%2.5%0.31%
Jul 202696.8%2%1.2%
Aug 202697.4%1.8%0.73%
Sep 2026———
  1. 1.SBA

    97.4%

    held 1st · 2.7K estimated branded searches · +9.9% vs prior month · +0.6 points

  2. held 2nd · 50 estimated branded searches · 0% vs prior month · -0.2 points

  3. held 3rd · 20 estimated branded searches · -33.3% vs prior month · -0.5 points

Compare search popularity between MTM Accounting and its closest rivals

How has branded search demand for MTM Accounting changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MTM Accounting in New Zealand fell from 60 to 50.
  • Across the 11 months ending August 2026, MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand decreased from 2.3% to 1.8%.
  • Across the 11 months ending August 2026, MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 3.5% in November 2025 and was lowest at 1.8% in August 2026.

How did search popularity change for New Zealand wellington accounting firms in August 2026?

  1. In August 2026, SBA gained estimated Share of Search among wellington accounting firms in New Zealand, from 96.8% to 97.4%.

  2. MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.8% in August 2026.

  3. Estimated monthly branded searches for Nest Accounting in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is MTM Accounting measured?

Brandwave collects information about searches that people make online using MTM Accounting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • mtm accounting
  • mtm accounting wellington

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How the Brand Demand Index is measured

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Is MTM Accounting your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.