Fig Tree Cafe vs Panhead:Which is more popular?
In September 2026, Panhead had more branded searches than Fig Tree Cafe among Upper Hutt restaurants in New Zealand. Panhead had about 3,490 branded searches, while Fig Tree Cafe had 2,220. Panhead made up 38.8% of all Upper Hutt restaurant searches we track, and Fig Tree Cafe accounted for 24.7%. When we asked ChatGPT and Google AI Overviews about Upper Hutt restaurants, Fig Tree Cafe appeared in two of the three answers and Panhead in none.
Who do people search for more?
Panhead, about 57% more searches than Fig Tree Cafe
Who does AI mention more?
Fig Tree Cafe, mentioned in 2 of 3 answers, Panhead in 0
Who does AI recommend more?
Fig Tree Cafe, the only one of the two named
Follow Fig Tree Cafe vs Panhead and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Upper Hutt restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Fig Tree Cafe was mentioned in two out of three: in two of the three ChatGPT answers. Panhead did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Boneface Brewing3 of 3Named in 3 of 3 ChatGPT answers- Curry Workz3 of 3Named in 3 of 3 ChatGPT answers
- Fig Tree Cafe2 of 3Named in 2 of 3 ChatGPT answers
- Punjabi Rasoi Upper Hutt2 of 3Named in 2 of 3 ChatGPT answers
Panhead0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Upper Hutt restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Upper Hutt, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Upper Hutt, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Upper Hutt, New Zealand for a meal out?”
Searched Google, AI Overview
“upper hutt restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“upper hutt dinner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fig Tree Cafe or Panhead more popular in search?
This chart shows how often people search Google for Fig Tree Cafe and Panhead by name. Each line represents a brand's share of searches for all five Upper Hutt restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Panhead, Fig Tree Cafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panhead | Fig Tree Cafe | Boneface Brewing | Punjabi Rasoi Upper Hutt | Curry Workz |
|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 28.6% | 16% | 10.8% | 6.3% |
| Nov 2025 | 42.2% | 25.3% | 17.8% | 8.4% | 6.2% |
| Dec 2025 | 45.3% | 23.7% | 16.7% | 8.2% | 6.2% |
| Jan 2026 | 37.6% | 31.1% | 14.8% | 10% | 6.6% |
| Feb 2026 | 39.2% | 29.6% | 14.5% | 10.1% | 6.6% |
| Mar 2026 | 39.4% | 30% | 14% | 10.3% | 6.4% |
| Apr 2026 | 33.7% | 31.8% | 15.2% | 10.7% | 8.5% |
| May 2026 | 31.4% | 35.2% | 16.5% | 10.1% | 6.8% |
| Jun 2026 | 31.3% | 32% | 18.2% | 11.1% | 7.4% |
| Jul 2026 | 34.3% | 26.7% | 16.3% | 12.4% | 10.3% |
| Aug 2026 | 39.7% | 22.3% | 20.5% | 9.1% | 8.4% |
| Sep 2026 | 38.8% | 24.7% | 16.1% | 11.1% | 9.2% |
How has the Fig Tree Cafe and Panhead comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fig Tree Cafe took it in May 2026, Panhead took it in July 2026.
- Across the 12 months ending September 2026, Fig Tree Cafe’s share of searches among Upper Hutt restaurants in New Zealand moved from 28.6% to 24.7%, and its estimated monthly branded searches moved from 2.7K to 2.2K.
- Across the 12 months ending September 2026, Panhead’s share of searches among Upper Hutt restaurants in New Zealand moved from 38.3% to 38.8%, and its estimated monthly branded searches moved from 3.6K to 3.5K.
How did search popularity change for New Zealand Upper Hutt restaurants in September 2026?
2 changes
In September 2026, Fig Tree Cafe gained share of searches among Upper Hutt restaurants in New Zealand, from 22.3% to 24.7%.

In September 2026, Panhead lost share of searches among Upper Hutt restaurants in New Zealand, from 39.7% to 38.8%.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Fig Tree Cafe’s and Panhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fig Tree Cafe
2 branded search terms
- fig tree cafe
- fig tree cafe upper hutt
Panhead
21 branded search terms
- panhead ale
- panhead apa
- panhead apa supercharger
- panhead hazy ipa
- panhead menu
- panhead pale ale
- panhead pickup
- panhead quickchange
- panhead quickchange xpa
- panhead rat rod
- panhead restaurant
- panhead road hog
- panhead sandman
- panhead sandman hazy
- panhead super charger
- panhead supercharger
- panhead supercharger apa
- panhead upper hutt
- rat rod panhead
- sandman panhead
- supercharger panhead
Other head-to-heads among Upper Hutt restaurants

Panhead vs Boneface Brewing: compare popularity
Panhead vs Punjabi Rasoi Upper Hutt: compare popularity
Panhead vs Curry Workz: compare popularity
Fig Tree Cafe vs Boneface Brewing: compare popularity- Fig Tree Cafe vs Punjabi Rasoi Upper Hutt: compare popularity
- Fig Tree Cafe vs Curry Workz: compare popularity

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.