Brandwave

Boneface Brewing vs Fig Tree Cafe:Which is more popular?

In September 2026, Fig Tree Cafe had more branded searches than Boneface Brewing among Upper Hutt restaurants in New Zealand. Fig Tree Cafe had about 2,220 branded searches, while Boneface Brewing had 1,450. Fig Tree Cafe made up 24.7% of all Upper Hutt restaurant searches we track, and Boneface Brewing accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about Upper Hutt restaurants, Boneface Brewing appeared in all three answers and Fig Tree Cafe in two. Boneface Brewing was mentioned before Fig Tree Cafe in every answer.

Among Upper Hutt restaurants in New Zealand in September 2026

Who do people search for more?

Fig Tree Cafe, about 53% more searches than Boneface Brewing

Fig Tree Cafe 2.2K searchesBoneface Brewing 1.4K searches

Who does AI mention more?

Boneface Brewing, mentioned in every answer we collected

Boneface Brewing in 3 of 3Fig Tree Cafe in 2 of 3

Who does AI recommend more?

Boneface Brewing, named ahead of Fig Tree Cafe in every answer

Boneface Brewing first in 3Fig Tree Cafe never first

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Top Upper Hutt restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Boneface Brewing appeared in all three answers. Fig Tree Cafe was mentioned in two out of three: in two of the three ChatGPT answers. Boneface Brewing was listed before Fig Tree Cafe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Curry Workz1st
  2. Boneface Brewing2nd
  3. Punjabi Rasoi Upper Hutt3rd
  4. Fig Tree Cafe4th
  5. Panhead–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Upper Hutt restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boneface Brewing or Fig Tree Cafe more popular in search?

This chart shows how often people search Google for Boneface Brewing and Fig Tree Cafe by name. Each line represents a brand's share of searches for all five Upper Hutt restaurants we track, month by month, from searches in New Zealand.

Boneface Brewing and Fig Tree Cafe among Upper Hutt restaurants in New Zealand, by month

Share of searches by month for Fig Tree Cafe, Boneface Brewing. The figures are in the table below the chart.

View monthly share of searches table
MonthPanheadFig Tree CafeBoneface BrewingPunjabi Rasoi Upper HuttCurry Workz
Oct 202538.3%28.6%16%10.8%6.3%
Nov 202542.2%25.3%17.8%8.4%6.2%
Dec 202545.3%23.7%16.7%8.2%6.2%
Jan 202637.6%31.1%14.8%10%6.6%
Feb 202639.2%29.6%14.5%10.1%6.6%
Mar 202639.4%30%14%10.3%6.4%
Apr 202633.7%31.8%15.2%10.7%8.5%
May 202631.4%35.2%16.5%10.1%6.8%
Jun 202631.3%32%18.2%11.1%7.4%
Jul 202634.3%26.7%16.3%12.4%10.3%
Aug 202639.7%22.3%20.5%9.1%8.4%
Sep 202638.8%24.7%16.1%11.1%9.2%

How has the Boneface Brewing and Fig Tree Cafe comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Upper Hutt restaurants in September 2026?

2 changes

  1. In September 2026, Fig Tree Cafe gained share of searches among Upper Hutt restaurants in New Zealand, from 22.3% to 24.7%.

  2. In September 2026, Boneface Brewing lost share of searches among Upper Hutt restaurants in New Zealand, from 20.5% to 16.1%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Boneface Brewing’s and Fig Tree Cafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boneface Brewing

7 branded search terms

  • boneface
  • boneface beer
  • boneface brewing
  • boneface brewing menu
  • boneface brewtown
  • boneface the juice
  • boneface upper hutt

Fig Tree Cafe

2 branded search terms

  • fig tree cafe
  • fig tree cafe upper hutt

How the Brand Demand Index is measured

Other head-to-heads among Upper Hutt restaurants

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