Brandwave

How popular isFig Tree Cafe?

In September 2026, people searched for Fig Tree Cafe by name about 2,220 times in New Zealand, a 16.5% decrease from the previous year. These searches made up 24.7% of all New Zealand Upper Hutt restaurant searches, placing Fig Tree Cafe second out of five restaurants. When we asked both ChatGPT and Google AI Overviews about Upper Hutt restaurants, Fig Tree Cafe appeared in two of the three answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Fig Tree Cafe is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. PanheadShare of searches 38.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Fig Tree CafeShare of searches 24.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Boneface BrewingShare of searches 16.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Punjabi Rasoi Upper HuttShare of searches 11.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Curry WorkzShare of searches 9.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top Upper Hutt restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fig Tree Cafe was mentioned in two out of three: in two of the three ChatGPT answers. Fig Tree Cafe is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Curry Workz1st
  2. Boneface Brewing2nd
  3. Punjabi Rasoi Upper Hutt3rd
  4. Fig Tree Cafe4th
  5. Panhead–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Upper Hutt restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Upper Hutt restaurants compete with Fig Tree Cafe?

Fig Tree Cafe against Upper Hutt restaurants in New Zealand, by month

Share of searches by month for Panhead, Fig Tree Cafe, Boneface Brewing, Punjabi Rasoi Upper Hutt, Curry Workz. The figures are in the table below the chart.

View monthly share of searches table
MonthPanheadFig Tree CafeBoneface BrewingPunjabi Rasoi Upper HuttCurry Workz
Oct 202538.3%28.6%16%10.8%6.3%
Nov 202542.2%25.3%17.8%8.4%6.2%
Dec 202545.3%23.7%16.7%8.2%6.2%
Jan 202637.6%31.1%14.8%10%6.6%
Feb 202639.2%29.6%14.5%10.1%6.6%
Mar 202639.4%30%14%10.3%6.4%
Apr 202633.7%31.8%15.2%10.7%8.5%
May 202631.4%35.2%16.5%10.1%6.8%
Jun 202631.3%32%18.2%11.1%7.4%
Jul 202634.3%26.7%16.3%12.4%10.3%
Aug 202639.7%22.3%20.5%9.1%8.4%
Sep 202638.8%24.7%16.1%11.1%9.2%

  1. 1.Panhead

    38.8%

    Held 1st. 3.5K estimated branded searches, -9.1% vs prior month. Share -0.9 points.

  2. 2.Fig Tree Cafe

    24.7%

    Held 2nd. 2.2K estimated branded searches, +2.8% vs prior month. Share +2.4 points.

  3. 3.Boneface Brewing

    16.1%

    Held 3rd. 1.4K estimated branded searches, -26.8% vs prior month. Share -4.3 points.

  4. 4.Punjabi Rasoi Upper Hutt

    11.1%

    Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +2 points.

  5. 5.Curry Workz

    9.2%

    Held 5th. 830 estimated branded searches, +2.5% vs prior month. Share +0.9 points.

Compare popularity between Fig Tree Cafe and its closest rivals

Every comparison with Fig Tree Cafe

4 comparisons

How has branded search demand for Fig Tree Cafe changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fig Tree Cafe in New Zealand fell from 2.7K to 2.2K.
  • Across the 12 months ending September 2026, Fig Tree Cafe’s share of searches among Upper Hutt restaurants in New Zealand decreased from 28.6% to 24.7%.
  • Across the 12 months ending September 2026, Fig Tree Cafe’s share of searches among Upper Hutt restaurants in New Zealand peaked at 35.2% in May 2026 and was lowest at 22.3% in August 2026.

How did search popularity change for New Zealand Upper Hutt restaurants in September 2026?

5 changes

  1. In September 2026, Fig Tree Cafe gained share of searches among Upper Hutt restaurants in New Zealand, from 22.3% to 24.7%.

  2. In September 2026, Punjabi Rasoi Upper Hutt gained share of searches among Upper Hutt restaurants in New Zealand, from 9.1% to 11.1%.

  3. In September 2026, Curry Workz gained share of searches among Upper Hutt restaurants in New Zealand, from 8.4% to 9.2%.

  4. In September 2026, Boneface Brewing lost share of searches among Upper Hutt restaurants in New Zealand, from 20.5% to 16.1%.

  5. In September 2026, Panhead lost share of searches among Upper Hutt restaurants in New Zealand, from 39.7% to 38.8%.

How are Fig Tree Cafe’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fig Tree Cafe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fig tree cafe
  • fig tree cafe upper hutt

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