Brandwave

Curry Workz vs Fig Tree Cafe:Which is more popular?

In September 2026, Fig Tree Cafe had more branded searches than Curry Workz among Upper Hutt restaurants in New Zealand. Fig Tree Cafe had about 2,220 branded searches, while Curry Workz had 830. Fig Tree Cafe made up 24.7% of all Upper Hutt restaurant searches we track, and Curry Workz accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about Upper Hutt restaurants, Curry Workz appeared in all three answers and Fig Tree Cafe in two. Curry Workz was mentioned before Fig Tree Cafe in every answer.

Among Upper Hutt restaurants in New Zealand in September 2026

Who do people search for more?

Fig Tree Cafe, about 3 searches for every 1 for Curry Workz

Fig Tree Cafe 2.2K searchesCurry Workz 830 searches

Who does AI mention more?

Curry Workz, mentioned in every answer we collected

Curry Workz in 3 of 3Fig Tree Cafe in 2 of 3

Who does AI recommend more?

Curry Workz, named ahead of Fig Tree Cafe in every answer

Curry Workz first in 3Fig Tree Cafe never first

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Top Upper Hutt restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Curry Workz appeared in all three answers. Fig Tree Cafe was mentioned in two out of three: in two of the three ChatGPT answers. Curry Workz was listed before Fig Tree Cafe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Curry Workz1st
  2. Boneface Brewing2nd
  3. Punjabi Rasoi Upper Hutt3rd
  4. Fig Tree Cafe4th
  5. Panhead–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Upper Hutt restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Curry Workz or Fig Tree Cafe more popular in search?

This chart shows how often people search Google for Curry Workz and Fig Tree Cafe by name. Each line represents a brand's share of searches for all five Upper Hutt restaurants we track, month by month, from searches in New Zealand.

Curry Workz and Fig Tree Cafe among Upper Hutt restaurants in New Zealand, by month

Share of searches by month for Fig Tree Cafe, Curry Workz. The figures are in the table below the chart.

View monthly share of searches table
MonthPanheadFig Tree CafeBoneface BrewingPunjabi Rasoi Upper HuttCurry Workz
Oct 202538.3%28.6%16%10.8%6.3%
Nov 202542.2%25.3%17.8%8.4%6.2%
Dec 202545.3%23.7%16.7%8.2%6.2%
Jan 202637.6%31.1%14.8%10%6.6%
Feb 202639.2%29.6%14.5%10.1%6.6%
Mar 202639.4%30%14%10.3%6.4%
Apr 202633.7%31.8%15.2%10.7%8.5%
May 202631.4%35.2%16.5%10.1%6.8%
Jun 202631.3%32%18.2%11.1%7.4%
Jul 202634.3%26.7%16.3%12.4%10.3%
Aug 202639.7%22.3%20.5%9.1%8.4%
Sep 202638.8%24.7%16.1%11.1%9.2%

How has the Curry Workz and Fig Tree Cafe comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Upper Hutt restaurants in September 2026?

2 changes

  1. In September 2026, Fig Tree Cafe gained share of searches among Upper Hutt restaurants in New Zealand, from 22.3% to 24.7%.

  2. In September 2026, Curry Workz gained share of searches among Upper Hutt restaurants in New Zealand, from 8.4% to 9.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Curry Workz’s and Fig Tree Cafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Curry Workz

2 branded search terms

  • curry workz
  • curry workz upper hutt

Fig Tree Cafe

2 branded search terms

  • fig tree cafe
  • fig tree cafe upper hutt

How the Brand Demand Index is measured

Other head-to-heads among Upper Hutt restaurants

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