Queenstown funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Southern Lakes Funerals was the most searched among queenstown funeral directors in New Zealand, with an estimated 40 branded searches and 57.1% estimated Share of Search within this set.
Southern Lakes Funerals57.1%
Affinity Funerals42.9%
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Share of SearchLeaderboard
Compare Queenstown funeral directors using branded searches made in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Lakes Funerals, Affinity Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Lakes Funerals | Affinity Funerals |
|---|---|---|
| Oct 2025 | 77.8% | 22.2% |
| Nov 2025 | 33.3% | 66.7% |
| Dec 2025 | 50% | 50% |
| Jan 2026 | 80% | 20% |
| Feb 2026 | 60% | 40% |
| Mar 2026 | 60% | 40% |
| Apr 2026 | 77.8% | 22.2% |
| May 2026 | 36.4% | 63.6% |
| Jun 2026 | 50% | 50% |
| Jul 2026 | 44.4% | 55.6% |
| Aug 2026 | 57.1% | 42.9% |
| Sep 2026 | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 57.1% | 40 | 0% | +12.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.9% | 30 | -40% | -12.7 pointsmoved from 1st to 2nd |
57.1%
moved from 2nd to 1st · 40 estimated branded searches · 0% vs prior month · +12.7 points
42.9%
moved from 1st to 2nd · 30 estimated branded searches · -40% vs prior month · -12.7 points
Compare search popularity between leading brands
Which brand is most popular in search among queenstown funeral directors in New Zealand?
2 brands
In August 2026, Southern Lakes Funerals was the most searched among queenstown funeral directors in New Zealand, with an estimated 40 branded searches and 57.1% estimated Share of Search within this set. Affinity Funerals is in 2nd place, 14.3 percentage points behind at 42.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Southern Lakes Funerals | 77.8% → 57.1% | 80%Jan 2026 | 33.3%Nov 2025 | 1st |
| Affinity Funerals | 22.2% → 42.9% | 66.7%Nov 2025 | 20%Jan 2026 | 2nd |
Each finding as a sentence
- Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand decreased from 77.8% to 57.1%.
- Across the 11 months ending August 2026, Affinity Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand increased from 22.2% to 42.9%.
- Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand peaked at 80% in January 2026 and was lowest at 33.3% in November 2025.
- Across the 11 months ending August 2026, Affinity Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand peaked at 66.7% in November 2025 and was lowest at 20% in January 2026.
How did search popularity change for New Zealand queenstown funeral directors in August 2026?
2 changes
In August 2026, Southern Lakes Funerals overtook Affinity Funerals to take the highest estimated Share of Search among queenstown funeral directors in New Zealand, at 57.1%.
In August 2026, Affinity Funerals lost estimated Share of Search among queenstown funeral directors in New Zealand, from 55.6% to 42.9%.
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