How popular isSouthern Lakes Funerals in search?
In August 2026, there were an estimated 170 branded searches for Southern Lakes Funerals in New Zealand which is down 34.6% over the last 11 months. Southern Lakes Funerals holds 57.1% estimated Share of Search among New Zealand queenstown funeral directors and is ranked 1st of 2 competitors for search popularity.
Southern Lakes Funerals57.1%
Affinity Funerals42.9%
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Which queenstown funeral directors compete with Southern Lakes Funerals?
Share of Search by month for Southern Lakes Funerals, Affinity Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Lakes Funerals | Affinity Funerals |
|---|---|---|
| Oct 2025 | 77.8% | 22.2% |
| Nov 2025 | 33.3% | 66.7% |
| Dec 2025 | 50% | 50% |
| Jan 2026 | 80% | 20% |
| Feb 2026 | 60% | 40% |
| Mar 2026 | 60% | 40% |
| Apr 2026 | 77.8% | 22.2% |
| May 2026 | 36.4% | 63.6% |
| Jun 2026 | 50% | 50% |
| Jul 2026 | 44.4% | 55.6% |
| Aug 2026 | 57.1% | 42.9% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 57.1% | 40 | 0% | +12.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.9% | 30 | -40% | -12.7 pointsmoved from 1st to 2nd |
57.1%
moved from 2nd to 1st · 40 estimated branded searches · 0% vs prior month · +12.7 points
42.9%
moved from 1st to 2nd · 30 estimated branded searches · -40% vs prior month · -12.7 points
Compare search popularity between Southern Lakes Funerals and its closest rivals
How has branded search demand for Southern Lakes Funerals changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Southern Lakes Funerals in New Zealand fell from 260 to 170.
- Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand decreased from 77.8% to 57.1%.
- Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand peaked at 80% in January 2026 and was lowest at 33.3% in November 2025.
How did search popularity change for New Zealand queenstown funeral directors in August 2026?
2 changes
In August 2026, Southern Lakes Funerals overtook Affinity Funerals to take the highest estimated Share of Search among queenstown funeral directors in New Zealand, at 57.1%.
In August 2026, Affinity Funerals lost estimated Share of Search among queenstown funeral directors in New Zealand, from 55.6% to 42.9%.
How is Southern Lakes Funerals measured?
Brandwave collects information about searches that people make online using Southern Lakes Funerals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- southern lakes funerals
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Is Southern Lakes Funerals your brand?
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