Affinity Funerals vs Southern Lakes Funerals:Which is more popular by branded search in New Zealand?
In August 2026, Southern Lakes Funerals had more branded searches than Affinity Funerals among queenstown funeral directors in New Zealand. Southern Lakes Funerals was estimated to have 40 branded searches compared to Affinity Funerals’ 30, and held a 57.1% Share of Search versus Affinity Funerals’ 42.9%.
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Which is more popular in search, Affinity Funerals or Southern Lakes Funerals?
Compare Queenstown funeral directors using branded searches made in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Lakes Funerals, Affinity Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Lakes Funerals | Affinity Funerals |
|---|---|---|
| Oct 2025 | 77.8% | 22.2% |
| Nov 2025 | 33.3% | 66.7% |
| Dec 2025 | 50% | 50% |
| Jan 2026 | 80% | 20% |
| Feb 2026 | 60% | 40% |
| Mar 2026 | 60% | 40% |
| Apr 2026 | 77.8% | 22.2% |
| May 2026 | 36.4% | 63.6% |
| Jun 2026 | 50% | 50% |
| Jul 2026 | 44.4% | 55.6% |
| Aug 2026 | 57.1% | 42.9% |
| Sep 2026 | — | — |
How has the Affinity Funerals and Southern Lakes Funerals comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Affinity Funerals took it in November 2025, Southern Lakes Funerals took it in January 2026, Affinity Funerals took it in May 2026, Southern Lakes Funerals took it in August 2026.
- Across the 11 months ending August 2026, Affinity Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand moved from 22.2% to 42.9%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand moved from 77.8% to 57.1%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand queenstown funeral directors in August 2026?
2 changes
In August 2026, Southern Lakes Funerals overtook Affinity Funerals to take the highest estimated Share of Search among queenstown funeral directors in New Zealand, at 57.1%.
In August 2026, Affinity Funerals lost estimated Share of Search among queenstown funeral directors in New Zealand, from 55.6% to 42.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Affinity Funerals’ and Southern Lakes Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Affinity Funerals
2 branded search terms
- affinity funerals
- affinity funerals nz
Southern Lakes Funerals
1 branded search term
- southern lakes funerals
Put your own brand in this comparison
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