How popular isAffinity Funerals in search?
In August 2026, there were an estimated 1.3K branded searches for Affinity Funerals in New Zealand which is up 30.7% over the last 11 months. Affinity Funerals holds 42.9% estimated Share of Search among New Zealand queenstown funeral directors and is ranked 2nd of 2 competitors for search popularity.
Southern Lakes Funerals57.1%
Affinity Funerals42.9%
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Which queenstown funeral directors compete with Affinity Funerals?
Share of Search by month for Southern Lakes Funerals, Affinity Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Lakes Funerals | Affinity Funerals |
|---|---|---|
| Oct 2025 | 77.8% | 22.2% |
| Nov 2025 | 33.3% | 66.7% |
| Dec 2025 | 50% | 50% |
| Jan 2026 | 80% | 20% |
| Feb 2026 | 60% | 40% |
| Mar 2026 | 60% | 40% |
| Apr 2026 | 77.8% | 22.2% |
| May 2026 | 36.4% | 63.6% |
| Jun 2026 | 50% | 50% |
| Jul 2026 | 44.4% | 55.6% |
| Aug 2026 | 57.1% | 42.9% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 57.1% | 40 | 0% | +12.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.9% | 30 | -40% | -12.7 pointsmoved from 1st to 2nd |
57.1%
moved from 2nd to 1st · 40 estimated branded searches · 0% vs prior month · +12.7 points
42.9%
moved from 1st to 2nd · 30 estimated branded searches · -40% vs prior month · -12.7 points
Compare search popularity between Affinity Funerals and its closest rivals
How has branded search demand for Affinity Funerals changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Affinity Funerals in New Zealand rose from 1K to 1.3K.
- Across the 11 months ending August 2026, Affinity Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand increased from 22.2% to 42.9%.
- Across the 11 months ending August 2026, Affinity Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand peaked at 66.7% in November 2025 and was lowest at 20% in January 2026.
How did search popularity change for New Zealand queenstown funeral directors in August 2026?
2 changes
In August 2026, Southern Lakes Funerals overtook Affinity Funerals to take the highest estimated Share of Search among queenstown funeral directors in New Zealand, at 57.1%.
In August 2026, Affinity Funerals lost estimated Share of Search among queenstown funeral directors in New Zealand, from 55.6% to 42.9%.
How is Affinity Funerals measured?
Brandwave collects information about searches that people make online using Affinity Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- affinity funerals
- affinity funerals nz
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Is Affinity Funerals your brand?
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