Ian Humphrey Motors vs Turners Cars Palmerston North:Which is more popular?
In September 2026, Turners Cars Palmerston North had more branded searches than Ian Humphrey Motors among Palmerston North used car dealerships in New Zealand. Turners Cars Palmerston North had about 590 branded searches, while Ian Humphrey Motors had 210. Turners Cars Palmerston North made up 25.4% of all Palmerston North used car dealership searches we track, and Ian Humphrey Motors accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about Palmerston North used car dealerships, Turners Cars Palmerston North appeared in three of the four answers and Ian Humphrey Motors in one. Ian Humphrey Motors and Turners Cars Palmerston North were each mentioned first in one of the two answers that named either.
Who do people search for more?
Turners Cars Palmerston North, about 3 searches for every 1 for Ian Humphrey Motors
Who does AI mention more?
Turners Cars Palmerston North, mentioned in 3 of 4 answers, Ian Humphrey Motors in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top Palmerston North used car dealerships in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Turners Cars Palmerston North was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ian Humphrey Motors was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ian Humphrey Motors and Turners Cars Palmerston North were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Greenland Auto Group4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Turners Cars Palmerston North3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McVerry Crawford Motor Group3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ORIX Vehicle Sales2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Imported Carz2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Terans Auto Traders2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mainly Cars1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ian Humphrey Motors1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yes Cars1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Japan Cars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Palmerston North used car dealerships
4 answers
Asked ChatGPT
“Which used car dealership should I shop at in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best used car dealerships in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best used car dealership in Palmerston North, New Zealand for a used car?”
Searched Google, AI Overview
“used car dealers palmerston north”
Searched Google, AI Overview
“second hand cars palmerston north”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ian Humphrey Motors or Turners Cars Palmerston North more popular in search?
This chart shows how often people search Google for Ian Humphrey Motors and Turners Cars Palmerston North by name. Each line represents a brand's share of searches for all ten Palmerston North used car dealerships we track, month by month, from searches in New Zealand.
Share of searches by month for Turners Cars Palmerston North, Ian Humphrey Motors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners Cars Palmerston North | McVerry Crawford Motor Group | Mainly Cars | Ian Humphrey Motors | Yes Cars | Japan Cars | ORIX Vehicle Sales | Greenland Auto Group | Imported Carz | Terans Auto Traders |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 17.6% | 9.3% | 14.3% | 11.5% | 3.3% | 9.9% | 0% | 3.8% | 3.8% |
| Nov 2025 | 23.4% | 23.9% | 8.3% | 12.7% | 12.7% | 2.4% | 7.3% | 0% | 5.4% | 3.9% |
| Dec 2025 | 25.8% | 21.5% | 11.3% | 9.1% | 11.3% | 3.2% | 9.7% | 0% | 3.8% | 4.3% |
| Jan 2026 | 30.1% | 16.7% | 8.8% | 8.8% | 13.4% | 4.2% | 10% | 0% | 4.6% | 3.3% |
| Feb 2026 | 24.9% | 25.3% | 8.9% | 8.9% | 11% | 3.4% | 10.1% | 0% | 3.8% | 3.8% |
| Mar 2026 | 30.4% | 20.7% | 11% | 7.2% | 13.5% | 3.4% | 8% | 0% | 3.8% | 2.1% |
| Apr 2026 | 28.8% | 19.5% | 6.8% | 6.8% | 12.7% | 7.8% | 8.8% | 0% | 5.4% | 3.4% |
| May 2026 | 29.2% | 19.8% | 8.4% | 6.9% | 10.4% | 7.4% | 7.9% | 0% | 6.9% | 3% |
| Jun 2026 | 25.5% | 21.2% | 7.4% | 7.4% | 9.1% | 5.6% | 12.6% | 3.9% | 4.8% | 2.6% |
| Jul 2026 | 27.8% | 15.6% | 8% | 6.6% | 8% | 7.1% | 10.8% | 8% | 5.2% | 2.8% |
| Aug 2026 | 25.9% | 17.5% | 9.2% | 7.5% | 9.2% | 7.9% | 9.6% | 7.5% | 3.1% | 2.6% |
| Sep 2026 | 25.4% | 14.2% | 13.8% | 9.1% | 9.1% | 8.2% | 7.8% | 7.3% | 3% | 2.2% |
How has the Ian Humphrey Motors and Turners Cars Palmerston North comparison changed over the last 12 months?
3 findings
- Turners Cars Palmerston North was ahead of Ian Humphrey Motors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ian Humphrey Motors’ share of searches among Palmerston North used car dealerships in New Zealand moved from 14.3% to 9.1%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 12 months ending September 2026, Turners Cars Palmerston North’s share of searches among Palmerston North used car dealerships in New Zealand moved from 26.4% to 25.4%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand Palmerston North used car dealerships in September 2026?
2 changes
In September 2026, Ian Humphrey Motors overtook ORIX Vehicle Sales and 3 others to rank 4th among Palmerston North used car dealerships in New Zealand, with 9.1% of the searches.
Estimated monthly branded searches for Turners Cars Palmerston North in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ian Humphrey Motors’ and Turners Cars Palmerston North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ian Humphrey Motors
1 branded search term
- ian humphrey motors
Turners Cars Palmerston North
1 branded search term
- turners cars palmerston north
Other head-to-heads among Palmerston North used car dealerships
- Turners Cars Palmerston North vs McVerry Crawford Motor Group: compare popularity
- Turners Cars Palmerston North vs Mainly Cars: compare popularity
- Turners Cars Palmerston North vs Yes Cars: compare popularity
- McVerry Crawford Motor Group vs Mainly Cars: compare popularity
- McVerry Crawford Motor Group vs Ian Humphrey Motors: compare popularity
- McVerry Crawford Motor Group vs Yes Cars: compare popularity
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