How popular isIan Humphrey Motors in search?
In August 2026, there were an estimated 2.3K branded searches for Ian Humphrey Motors in New Zealand which is down 18.1% over the last 11 months. Ian Humphrey Motors holds 66.2% estimated Share of Search among New Zealand palmerston north used car dealerships and is ranked 1st of 5 competitors for search popularity.
- Ian Humphrey Motors66.2%
Mainly Cars14.9%
Yes Cars9.5%
Japan Cars6%
Imported Carz3.4%
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Which palmerston north used car dealerships compete with Ian Humphrey Motors?
Share of Search by month for Ian Humphrey Motors, Mainly Cars, Yes Cars, Japan Cars, Imported Carz. The figures are in the table below the chart.
View monthly share of search table
| Month | Ian Humphrey Motors | Mainly Cars | Yes Cars | Japan Cars | Imported Carz |
|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 11% | 12% | 4.2% | 3.7% |
| Nov 2025 | 56.3% | 15.2% | 17.9% | 4.2% | 6.5% |
| Dec 2025 | 56.9% | 17.9% | 13.8% | 7.2% | 4.1% |
| Jan 2026 | 52.5% | 17.8% | 17.2% | 7.3% | 5.1% |
| Feb 2026 | 50.3% | 18% | 20.7% | 4.8% | 6.1% |
| Mar 2026 | 50.6% | 20.4% | 18.3% | 5.2% | 5.5% |
| Apr 2026 | 45.9% | 19% | 20.4% | 7.1% | 7.5% |
| May 2026 | 59.6% | 15.8% | 12.4% | 5.3% | 6.8% |
| Jun 2026 | 63.6% | 13.6% | 12% | 4.2% | 6.6% |
| Jul 2026 | 60.1% | 15% | 13.9% | 4.8% | 6.2% |
| Aug 2026 | 66.2% | 14.9% | 9.5% | 6% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.2% | 2.3K | +9% | +6.1 points | |
| 2, held 2nd | 14.9% | 520 | -1.9% | -0.1 points | |
| 3, held 3rd | 9.5% | 330 | -32.7% | -4.4 points | |
| 4, moved from 5th to 4th | 6% | 210 | +23.5% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 120 | -45.5% | -2.8 pointsmoved from 4th to 5th |
66.2%
held 1st · 2.3K estimated branded searches · +9% vs prior month · +6.1 points
14.9%
held 2nd · 520 estimated branded searches · -1.9% vs prior month · -0.1 points
3.
9.5%
held 3rd · 330 estimated branded searches · -32.7% vs prior month · -4.4 points
6%
moved from 5th to 4th · 210 estimated branded searches · +23.5% vs prior month · +1.2 points
3.4%
moved from 4th to 5th · 120 estimated branded searches · -45.5% vs prior month · -2.8 points
Compare search popularity between Ian Humphrey Motors and its closest rivals
How has branded search demand for Ian Humphrey Motors changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ian Humphrey Motors in New Zealand fell from 2.8K to 2.3K.
- Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand decreased from 69.1% to 66.2%.
- Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 69.1% in October 2025 and was lowest at 45.9% in April 2026.
How did search popularity change for New Zealand palmerston north used car dealerships in August 2026?
5 changes
In August 2026, Japan Cars overtook Imported Carz to rank 4th among palmerston north used car dealerships in New Zealand, at 6%.
In August 2026, Ian Humphrey Motors gained estimated Share of Search among palmerston north used car dealerships in New Zealand, from 60.1% to 66.2%.
In August 2026, Yes Cars lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 13.9% to 9.5%.
In August 2026, Imported Carz lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 6.2% to 3.4%.
Estimated monthly branded searches for Mainly Cars in New Zealand rose 15.6% over 11 measured months, from 450 to 520 in August 2026.
How is Ian Humphrey Motors measured?
Brandwave collects information about searches that people make online using Ian Humphrey Motors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ian humphrey motors
- ian humphrey motors nz
- ian humphrey motors palmerston north
- ian humphrey motors used cars
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Is Ian Humphrey Motors your brand?
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