Palmerston north used car dealerships in New Zealand:Which brands are most popular in search?
In August 2026, Mainly Cars was the most searched among palmerston north used car dealerships in New Zealand, with an estimated 260 branded searches and 33.8% estimated Share of Search within this set.
Mainly Cars33.8%
- Ian Humphrey Motors27.3%
Yes Cars18.2%
Japan Cars11.7%
Imported Carz9.1%
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Share of SearchLeaderboard
Compare Palmerston North used car dealerships using branded searches made in Palmerston North. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mainly Cars, Ian Humphrey Motors, Yes Cars, Japan Cars, Imported Carz. The figures are in the table below the chart.
View monthly share of search table
| Month | Mainly Cars | Ian Humphrey Motors | Yes Cars | Japan Cars | Imported Carz |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 33% | 22.3% | 9.6% | 8.5% |
| Nov 2025 | 22.3% | 29.1% | 32% | 4.9% | 11.7% |
| Dec 2025 | 31.5% | 23.6% | 23.6% | 12.4% | 9% |
| Jan 2026 | 26% | 26% | 26% | 10.6% | 11.5% |
| Feb 2026 | 26.7% | 24.8% | 30.5% | 8.6% | 9.5% |
| Mar 2026 | 33% | 20.2% | 29.4% | 8.3% | 9.2% |
| Apr 2026 | 22.7% | 20.5% | 30.7% | 12.5% | 13.6% |
| May 2026 | 27.2% | 23.5% | 22.2% | 8.6% | 18.5% |
| Jun 2026 | 26.8% | 26.8% | 25.6% | 6.1% | 14.6% |
| Jul 2026 | 27.2% | 23.5% | 25.9% | 8.6% | 14.8% |
| Aug 2026 | 33.8% | 27.3% | 18.2% | 11.7% | 9.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 260 | +18.2% | +6.6 points | |
| 2, moved from 3rd to 2nd | 27.3% | 210 | +10.5% | +3.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.2% | 140 | -33.3% | -7.7 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 11.7% | 90 | +28.6% | +3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.1% | 70 | -41.7% | -5.7 pointsmoved from 4th to 5th |
33.8%
held 1st · 260 estimated branded searches · +18.2% vs prior month · +6.6 points
27.3%
moved from 3rd to 2nd · 210 estimated branded searches · +10.5% vs prior month · +3.8 points
3.
18.2%
moved from 2nd to 3rd · 140 estimated branded searches · -33.3% vs prior month · -7.7 points
11.7%
moved from 5th to 4th · 90 estimated branded searches · +28.6% vs prior month · +3 points
9.1%
moved from 4th to 5th · 70 estimated branded searches · -41.7% vs prior month · -5.7 points
Compare search popularity between leading brands
- Compare any of these brands
Which brand is most popular in search among palmerston north used car dealerships in New Zealand?
5 brands
In August 2026, Mainly Cars was the most searched among palmerston north used car dealerships in New Zealand, with an estimated 260 branded searches and 33.8% estimated Share of Search within this set. Ian Humphrey Motors is in 2nd place, 6.5 percentage points behind at 27.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Mainly Cars | 26.6% → 33.8% | 33.8%Aug 2026 | 22.3%Nov 2025 | 2nd → 1st |
| Ian Humphrey Motors | 33% → 27.3% | 33%Oct 2025 | 20.2%Mar 2026 | 1st → 2nd |
| Yes Cars | 22.3% → 18.2% | 32%Nov 2025 | 18.2%Aug 2026 | 3rd |
| Japan Cars | 9.6% → 11.7% | 12.5%Apr 2026 | 4.9%Nov 2025 | 4th |
| Imported Carz | 8.5% → 9.1% | 18.5%May 2026 | 8.5%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Mainly Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand increased from 26.6% to 33.8%.
- Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand decreased from 33% to 27.3%.
- Across the 11 months ending August 2026, Yes Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand decreased from 22.3% to 18.2%.
- Across the 11 months ending August 2026, Japan Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand increased from 9.6% to 11.7%.
- Across the 11 months ending August 2026, Imported Carz’s estimated Share of Search among palmerston north used car dealerships in New Zealand increased from 8.5% to 9.1%.
- Across the 11 months ending August 2026, Mainly Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 33.8% in August 2026 and was lowest at 22.3% in November 2025.
- Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 33% in October 2025 and was lowest at 20.2% in March 2026.
- Across the 11 months ending August 2026, Yes Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 32% in November 2025 and was lowest at 18.2% in August 2026.
- Across the 11 months ending August 2026, Japan Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 12.5% in April 2026 and was lowest at 4.9% in November 2025.
- Across the 11 months ending August 2026, Imported Carz’s estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 18.5% in May 2026 and was lowest at 8.5% in October 2025.
- Across the 11 months ending August 2026, Mainly Cars rose from 2nd to 1st among palmerston north used car dealerships in New Zealand.
- Across the 11 months ending August 2026, Ian Humphrey Motors fell from 1st to 2nd among palmerston north used car dealerships in New Zealand.
How did search popularity change for New Zealand palmerston north used car dealerships in August 2026?
5 changes
In August 2026, Ian Humphrey Motors overtook Yes Cars to rank 2nd among palmerston north used car dealerships in New Zealand, at 27.3%.
In August 2026, Japan Cars overtook Imported Carz to rank 4th among palmerston north used car dealerships in New Zealand, at 11.7%.
In August 2026, Mainly Cars gained estimated Share of Search among palmerston north used car dealerships in New Zealand, from 27.2% to 33.8%.
In August 2026, Yes Cars lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 25.9% to 18.2%.
In August 2026, Imported Carz lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 14.8% to 9.1%.
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