How popular isImported Carz in search?
In August 2026, there were an estimated 120 branded searches for Imported Carz in New Zealand which is down 20% over the last 11 months. Imported Carz holds 3.4% estimated Share of Search among New Zealand palmerston north used car dealerships and is ranked 5th of 5 competitors for search popularity.
- Ian Humphrey Motors66.2%
Mainly Cars14.9%
Yes Cars9.5%
Japan Cars6%
Imported Carz3.4%
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Which palmerston north used car dealerships compete with Imported Carz?
Share of Search by month for Ian Humphrey Motors, Mainly Cars, Yes Cars, Japan Cars, Imported Carz. The figures are in the table below the chart.
View monthly share of search table
| Month | Ian Humphrey Motors | Mainly Cars | Yes Cars | Japan Cars | Imported Carz |
|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 11% | 12% | 4.2% | 3.7% |
| Nov 2025 | 56.3% | 15.2% | 17.9% | 4.2% | 6.5% |
| Dec 2025 | 56.9% | 17.9% | 13.8% | 7.2% | 4.1% |
| Jan 2026 | 52.5% | 17.8% | 17.2% | 7.3% | 5.1% |
| Feb 2026 | 50.3% | 18% | 20.7% | 4.8% | 6.1% |
| Mar 2026 | 50.6% | 20.4% | 18.3% | 5.2% | 5.5% |
| Apr 2026 | 45.9% | 19% | 20.4% | 7.1% | 7.5% |
| May 2026 | 59.6% | 15.8% | 12.4% | 5.3% | 6.8% |
| Jun 2026 | 63.6% | 13.6% | 12% | 4.2% | 6.6% |
| Jul 2026 | 60.1% | 15% | 13.9% | 4.8% | 6.2% |
| Aug 2026 | 66.2% | 14.9% | 9.5% | 6% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.2% | 2.3K | +9% | +6.1 points | |
| 2, held 2nd | 14.9% | 520 | -1.9% | -0.1 points | |
| 3, held 3rd | 9.5% | 330 | -32.7% | -4.4 points | |
| 4, moved from 5th to 4th | 6% | 210 | +23.5% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 120 | -45.5% | -2.8 pointsmoved from 4th to 5th |
66.2%
held 1st · 2.3K estimated branded searches · +9% vs prior month · +6.1 points
14.9%
held 2nd · 520 estimated branded searches · -1.9% vs prior month · -0.1 points
3.
9.5%
held 3rd · 330 estimated branded searches · -32.7% vs prior month · -4.4 points
6%
moved from 5th to 4th · 210 estimated branded searches · +23.5% vs prior month · +1.2 points
3.4%
moved from 4th to 5th · 120 estimated branded searches · -45.5% vs prior month · -2.8 points
Compare search popularity between Imported Carz and its closest rivals
How has branded search demand for Imported Carz changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Imported Carz in New Zealand fell from 150 to 120.
- Across the 11 months ending August 2026, Imported Carz’s estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 7.5% in April 2026 and was lowest at 3.4% in August 2026.
How did search popularity change for New Zealand palmerston north used car dealerships in August 2026?
5 changes
In August 2026, Japan Cars overtook Imported Carz to rank 4th among palmerston north used car dealerships in New Zealand, at 6%.
In August 2026, Ian Humphrey Motors gained estimated Share of Search among palmerston north used car dealerships in New Zealand, from 60.1% to 66.2%.
In August 2026, Yes Cars lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 13.9% to 9.5%.
In August 2026, Imported Carz lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 6.2% to 3.4%.
Estimated monthly branded searches for Mainly Cars in New Zealand rose 15.6% over 11 measured months, from 450 to 520 in August 2026.
How is Imported Carz measured?
Brandwave collects information about searches that people make online using Imported Carz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- imported carz
- imported carz palmerston north
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