Brandwave

How popular isMainly Cars?

In September 2026, people searched for Mainly Cars by name about 590 times in New Zealand, an 84.4% increase from the previous year. These searches made up 13.8% of all New Zealand Palmerston North used car dealership searches, placing Mainly Cars third out of ten dealerships. When we asked both ChatGPT and Google AI Overviews about Palmerston North used car dealerships, Mainly Cars appeared in one of the four answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Mainly Cars is the third most searched of 10 competitors and the fifth most recommended in AI answers.

  1. Turners Cars Palmerston NorthShare of searches 25.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 6th
  2. McVerry Crawford Motor GroupShare of searches 14.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Mainly CarsShare of searches 13.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. Ian Humphrey MotorsShare of searches 9.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  5. Yes CarsShare of searches 9.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations –

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Top Palmerston North used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mainly Cars was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mainly Cars is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Greenland Auto Group1st
  2. McVerry Crawford Motor Group2nd
  3. Terans Auto Traders3rd
  4. ORIX Vehicle Sales4th
  5. Mainly Cars5th
  6. Turners Cars Palmerston North6th
  7. Ian Humphrey Motors7th
  8. Imported Carz8th
  9. Yes Cars–
  10. Japan Cars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenland Auto Group4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Turners Cars Palmerston North3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McVerry Crawford Motor Group3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ORIX Vehicle Sales2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Imported Carz2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Terans Auto Traders2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mainly Cars1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ian Humphrey Motors1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yes Cars1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Japan Cars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Palmerston North used car dealerships

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North used car dealerships compete with Mainly Cars?

Mainly Cars against Palmerston North used car dealerships in New Zealand, by month

Share of searches by month for Turners Cars Palmerston North, McVerry Crawford Motor Group, Mainly Cars, Ian Humphrey Motors, Yes Cars, Japan Cars, ORIX Vehicle Sales, Greenland Auto Group, Imported Carz, Terans Auto Traders. The figures are in the table below the chart.

View monthly share of searches table
MonthTurners Cars Palmerston NorthMcVerry Crawford Motor GroupMainly CarsIan Humphrey MotorsYes CarsJapan CarsORIX Vehicle SalesGreenland Auto GroupImported CarzTerans Auto Traders
Oct 202526.4%17.6%9.3%14.3%11.5%3.3%9.9%0%3.8%3.8%
Nov 202523.4%23.9%8.3%12.7%12.7%2.4%7.3%0%5.4%3.9%
Dec 202525.8%21.5%11.3%9.1%11.3%3.2%9.7%0%3.8%4.3%
Jan 202630.1%16.7%8.8%8.8%13.4%4.2%10%0%4.6%3.3%
Feb 202624.9%25.3%8.9%8.9%11%3.4%10.1%0%3.8%3.8%
Mar 202630.4%20.7%11%7.2%13.5%3.4%8%0%3.8%2.1%
Apr 202628.8%19.5%6.8%6.8%12.7%7.8%8.8%0%5.4%3.4%
May 202629.2%19.8%8.4%6.9%10.4%7.4%7.9%0%6.9%3%
Jun 202625.5%21.2%7.4%7.4%9.1%5.6%12.6%3.9%4.8%2.6%
Jul 202627.8%15.6%8%6.6%8%7.1%10.8%8%5.2%2.8%
Aug 202625.9%17.5%9.2%7.5%9.2%7.9%9.6%7.5%3.1%2.6%
Sep 202625.4%14.2%13.8%9.1%9.1%8.2%7.8%7.3%3%2.2%

  1. 1.Turners Cars Palmerston North

    25.4%

    Held 1st. 590 estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.McVerry Crawford Motor Group

    14.2%

    Held 2nd. 330 estimated branded searches, -17.5% vs prior month. Share -3.3 points.

  3. 3.Mainly Cars

    13.8%

    Moved from 4th to 3rd. 320 estimated branded searches, +52.4% vs prior month. Share +4.6 points.

  4. 4.Ian Humphrey Motors

    9.1%

    Moved from 8th to 4th. 210 estimated branded searches, +23.5% vs prior month. Share +1.6 points.

  5. 5.Yes Cars

    9.1%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Japan Cars

    8.2%

    Held 6th. 190 estimated branded searches, +5.6% vs prior month. Share +0.3 points.

  7. 7.ORIX Vehicle Sales

    7.8%

    Moved from 3rd to 7th. 180 estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  8. 8.Greenland Auto Group

    7.3%

    Moved from 7th to 8th. 170 estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Imported Carz

    3%

    Held 9th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Terans Auto Traders

    2.2%

    Held 10th. 50 estimated branded searches, -16.7% vs prior month. Share -0.5 points.

Compare popularity between Mainly Cars and its closest rivals

Every comparison with Mainly Cars

9 comparisons

How has branded search demand for Mainly Cars changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mainly Cars in New Zealand rose from 320 to 590.
  • Across the 12 months ending September 2026, Mainly Cars’ share of searches among Palmerston North used car dealerships in New Zealand increased from 9.3% to 13.8%.
  • Across the 12 months ending September 2026, Mainly Cars’ share of searches among Palmerston North used car dealerships in New Zealand peaked at 13.8% in September 2026 and was lowest at 6.8% in April 2026.
  • Across the 12 months ending September 2026, Mainly Cars rose from 6th to 3rd among Palmerston North used car dealerships in New Zealand.

How did search popularity change for New Zealand Palmerston North used car dealerships in September 2026?

6 changes

  1. In September 2026, Mainly Cars overtook ORIX Vehicle Sales to rank 3rd among Palmerston North used car dealerships in New Zealand, with 13.8% of the searches.

  2. In September 2026, Ian Humphrey Motors overtook ORIX Vehicle Sales and 3 others to rank 4th among Palmerston North used car dealerships in New Zealand, with 9.1% of the searches.

  3. In September 2026, McVerry Crawford Motor Group lost share of searches among Palmerston North used car dealerships in New Zealand, from 17.5% to 14.2%.

  4. In September 2026, ORIX Vehicle Sales lost share of searches among Palmerston North used car dealerships in New Zealand, from 9.6% to 7.8%.

  5. Japan Cars’ share of searches among Palmerston North used car dealerships in New Zealand has gained ground for 3 months in a row, from 5.6% to 8.2% in September 2026.

  6. Estimated monthly branded searches for Turners Cars Palmerston North in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are Mainly Cars’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mainly Cars’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mainly cars

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How the Brand Demand Index is measured

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