Mainly Cars vs McVerry Crawford Motor Group:Which is more popular?
In September 2026, Mainly Cars and McVerry Crawford Motor Group were level in searches among Palmerston North used car dealerships in New Zealand, with an estimated 320 versus 330 branded searches, at 13.8% and 14.2% of the total. When we asked ChatGPT and Google AI Overviews about Palmerston North used car dealerships, McVerry Crawford Motor Group appeared in three of the four answers and Mainly Cars in one. McVerry Crawford Motor Group was mentioned before Mainly Cars in two out of three answers.
Who do people search for more?
McVerry Crawford Motor Group and Mainly Cars are searched for about as often as each other.
Who does AI mention more?
McVerry Crawford Motor Group, mentioned in 3 of 4 answers, Mainly Cars in 1
Who does AI recommend more?
McVerry Crawford Motor Group, named ahead of Mainly Cars in 2 of 3 answers
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Top Palmerston North used car dealerships in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, McVerry Crawford Motor Group was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mainly Cars was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. McVerry Crawford Motor Group was listed before Mainly Cars in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Greenland Auto Group4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Turners Cars Palmerston North3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McVerry Crawford Motor Group3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ORIX Vehicle Sales2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Imported Carz2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Terans Auto Traders2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mainly Cars1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ian Humphrey Motors1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yes Cars1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Japan Cars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Palmerston North used car dealerships
4 answers
Asked ChatGPT
“Which used car dealership should I shop at in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best used car dealerships in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best used car dealership in Palmerston North, New Zealand for a used car?”
Searched Google, AI Overview
“used car dealers palmerston north”
Searched Google, AI Overview
“second hand cars palmerston north”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Mainly Cars or McVerry Crawford Motor Group more popular in search?
This chart shows how often people search Google for Mainly Cars and McVerry Crawford Motor Group by name. Each line represents a brand's share of searches for all ten Palmerston North used car dealerships we track, month by month, from searches in New Zealand.
Share of searches by month for McVerry Crawford Motor Group, Mainly Cars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners Cars Palmerston North | McVerry Crawford Motor Group | Mainly Cars | Ian Humphrey Motors | Yes Cars | Japan Cars | ORIX Vehicle Sales | Greenland Auto Group | Imported Carz | Terans Auto Traders |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 17.6% | 9.3% | 14.3% | 11.5% | 3.3% | 9.9% | 0% | 3.8% | 3.8% |
| Nov 2025 | 23.4% | 23.9% | 8.3% | 12.7% | 12.7% | 2.4% | 7.3% | 0% | 5.4% | 3.9% |
| Dec 2025 | 25.8% | 21.5% | 11.3% | 9.1% | 11.3% | 3.2% | 9.7% | 0% | 3.8% | 4.3% |
| Jan 2026 | 30.1% | 16.7% | 8.8% | 8.8% | 13.4% | 4.2% | 10% | 0% | 4.6% | 3.3% |
| Feb 2026 | 24.9% | 25.3% | 8.9% | 8.9% | 11% | 3.4% | 10.1% | 0% | 3.8% | 3.8% |
| Mar 2026 | 30.4% | 20.7% | 11% | 7.2% | 13.5% | 3.4% | 8% | 0% | 3.8% | 2.1% |
| Apr 2026 | 28.8% | 19.5% | 6.8% | 6.8% | 12.7% | 7.8% | 8.8% | 0% | 5.4% | 3.4% |
| May 2026 | 29.2% | 19.8% | 8.4% | 6.9% | 10.4% | 7.4% | 7.9% | 0% | 6.9% | 3% |
| Jun 2026 | 25.5% | 21.2% | 7.4% | 7.4% | 9.1% | 5.6% | 12.6% | 3.9% | 4.8% | 2.6% |
| Jul 2026 | 27.8% | 15.6% | 8% | 6.6% | 8% | 7.1% | 10.8% | 8% | 5.2% | 2.8% |
| Aug 2026 | 25.9% | 17.5% | 9.2% | 7.5% | 9.2% | 7.9% | 9.6% | 7.5% | 3.1% | 2.6% |
| Sep 2026 | 25.4% | 14.2% | 13.8% | 9.1% | 9.1% | 8.2% | 7.8% | 7.3% | 3% | 2.2% |
How has the Mainly Cars and McVerry Crawford Motor Group comparison changed over the last 12 months?
3 findings
- McVerry Crawford Motor Group was ahead of Mainly Cars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mainly Cars’ share of searches among Palmerston North used car dealerships in New Zealand moved from 9.3% to 13.8%, and its estimated monthly branded searches moved from 170 to 320.
- Across the 12 months ending September 2026, McVerry Crawford Motor Group’s share of searches among Palmerston North used car dealerships in New Zealand moved from 17.6% to 14.2%, and its estimated monthly branded searches moved from 320 to 330.
How did search popularity change for New Zealand Palmerston North used car dealerships in September 2026?
2 changes
In September 2026, Mainly Cars overtook ORIX Vehicle Sales to rank 3rd among Palmerston North used car dealerships in New Zealand, with 13.8% of the searches.
In September 2026, McVerry Crawford Motor Group lost share of searches among Palmerston North used car dealerships in New Zealand, from 17.5% to 14.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mainly Cars’ and McVerry Crawford Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mainly Cars
1 branded search term
- mainly cars
McVerry Crawford Motor Group
2 branded search terms
- mcverry crawford motor group
- mcverry crawford motor group palmerston north
Other head-to-heads among Palmerston North used car dealerships
- Turners Cars Palmerston North vs McVerry Crawford Motor Group: compare popularity
- Turners Cars Palmerston North vs Mainly Cars: compare popularity
- Turners Cars Palmerston North vs Ian Humphrey Motors: compare popularity
- Turners Cars Palmerston North vs Yes Cars: compare popularity
- McVerry Crawford Motor Group vs Ian Humphrey Motors: compare popularity
- McVerry Crawford Motor Group vs Yes Cars: compare popularity
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