McVerry Crawford Motor Group vs Turners Cars Palmerston North:Which is more popular?
In September 2026, Turners Cars Palmerston North had more branded searches than McVerry Crawford Motor Group among Palmerston North used car dealerships in New Zealand. Turners Cars Palmerston North had about 590 branded searches, while McVerry Crawford Motor Group had 330. Turners Cars Palmerston North made up 25.4% of all Palmerston North used car dealership searches we track, and McVerry Crawford Motor Group accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about Palmerston North used car dealerships, McVerry Crawford Motor Group and Turners Cars Palmerston North each appeared in three of the four answers. McVerry Crawford Motor Group was mentioned before Turners Cars Palmerston North in two out of three answers.
Who do people search for more?
Turners Cars Palmerston North, about 79% more searches than McVerry Crawford Motor Group
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
McVerry Crawford Motor Group, named ahead of Turners Cars Palmerston North in 2 of 3 answers
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Top Palmerston North used car dealerships in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, McVerry Crawford Motor Group was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Turners Cars Palmerston North was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. McVerry Crawford Motor Group was listed before Turners Cars Palmerston North in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Greenland Auto Group4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Turners Cars Palmerston North3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McVerry Crawford Motor Group3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ORIX Vehicle Sales2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Imported Carz2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Terans Auto Traders2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mainly Cars1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ian Humphrey Motors1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yes Cars1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Japan Cars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Palmerston North used car dealerships
4 answers
Asked ChatGPT
“Which used car dealership should I shop at in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best used car dealerships in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best used car dealership in Palmerston North, New Zealand for a used car?”
Searched Google, AI Overview
“used car dealers palmerston north”
Searched Google, AI Overview
“second hand cars palmerston north”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is McVerry Crawford Motor Group or Turners Cars Palmerston North more popular in search?
This chart shows how often people search Google for McVerry Crawford Motor Group and Turners Cars Palmerston North by name. Each line represents a brand's share of searches for all ten Palmerston North used car dealerships we track, month by month, from searches in New Zealand.
Share of searches by month for Turners Cars Palmerston North, McVerry Crawford Motor Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners Cars Palmerston North | McVerry Crawford Motor Group | Mainly Cars | Ian Humphrey Motors | Yes Cars | Japan Cars | ORIX Vehicle Sales | Greenland Auto Group | Imported Carz | Terans Auto Traders |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 17.6% | 9.3% | 14.3% | 11.5% | 3.3% | 9.9% | 0% | 3.8% | 3.8% |
| Nov 2025 | 23.4% | 23.9% | 8.3% | 12.7% | 12.7% | 2.4% | 7.3% | 0% | 5.4% | 3.9% |
| Dec 2025 | 25.8% | 21.5% | 11.3% | 9.1% | 11.3% | 3.2% | 9.7% | 0% | 3.8% | 4.3% |
| Jan 2026 | 30.1% | 16.7% | 8.8% | 8.8% | 13.4% | 4.2% | 10% | 0% | 4.6% | 3.3% |
| Feb 2026 | 24.9% | 25.3% | 8.9% | 8.9% | 11% | 3.4% | 10.1% | 0% | 3.8% | 3.8% |
| Mar 2026 | 30.4% | 20.7% | 11% | 7.2% | 13.5% | 3.4% | 8% | 0% | 3.8% | 2.1% |
| Apr 2026 | 28.8% | 19.5% | 6.8% | 6.8% | 12.7% | 7.8% | 8.8% | 0% | 5.4% | 3.4% |
| May 2026 | 29.2% | 19.8% | 8.4% | 6.9% | 10.4% | 7.4% | 7.9% | 0% | 6.9% | 3% |
| Jun 2026 | 25.5% | 21.2% | 7.4% | 7.4% | 9.1% | 5.6% | 12.6% | 3.9% | 4.8% | 2.6% |
| Jul 2026 | 27.8% | 15.6% | 8% | 6.6% | 8% | 7.1% | 10.8% | 8% | 5.2% | 2.8% |
| Aug 2026 | 25.9% | 17.5% | 9.2% | 7.5% | 9.2% | 7.9% | 9.6% | 7.5% | 3.1% | 2.6% |
| Sep 2026 | 25.4% | 14.2% | 13.8% | 9.1% | 9.1% | 8.2% | 7.8% | 7.3% | 3% | 2.2% |
How has the McVerry Crawford Motor Group and Turners Cars Palmerston North comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: McVerry Crawford Motor Group took it in November 2025, Turners Cars Palmerston North took it in December 2025, McVerry Crawford Motor Group took it in February 2026, Turners Cars Palmerston North took it in March 2026.
- Across the 12 months ending September 2026, McVerry Crawford Motor Group’s share of searches among Palmerston North used car dealerships in New Zealand moved from 17.6% to 14.2%, and its estimated monthly branded searches moved from 320 to 330.
- Across the 12 months ending September 2026, Turners Cars Palmerston North’s share of searches among Palmerston North used car dealerships in New Zealand moved from 26.4% to 25.4%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand Palmerston North used car dealerships in September 2026?
2 changes
In September 2026, McVerry Crawford Motor Group lost share of searches among Palmerston North used car dealerships in New Zealand, from 17.5% to 14.2%.
Estimated monthly branded searches for Turners Cars Palmerston North in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using McVerry Crawford Motor Group’s and Turners Cars Palmerston North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McVerry Crawford Motor Group
2 branded search terms
- mcverry crawford motor group
- mcverry crawford motor group palmerston north
Turners Cars Palmerston North
1 branded search term
- turners cars palmerston north
Other head-to-heads among Palmerston North used car dealerships
- Turners Cars Palmerston North vs Mainly Cars: compare popularity
- Turners Cars Palmerston North vs Ian Humphrey Motors: compare popularity
- Turners Cars Palmerston North vs Yes Cars: compare popularity
- McVerry Crawford Motor Group vs Mainly Cars: compare popularity
- McVerry Crawford Motor Group vs Ian Humphrey Motors: compare popularity
- McVerry Crawford Motor Group vs Yes Cars: compare popularity
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