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Palmerston north accounting firms in New Zealand:Which brands are most popular in search?

BDO, ONLA Advisory & Accounting and SBA share the highest estimated Share of Search among palmerston north accounting firms in New Zealand, at 28% in August 2026.

Share of Search, August 2026
  1. BDO28%
  2. ONLA Advisory & Accounting28%
  3. SBA28%
  4. AllanMcNeill8%
  5. Cochrane Accountants8%
  6. McKenzie & Partners0%

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Share of SearchLeaderboard

Compare Palmerston North accounting firms using branded searches made in Palmerston North. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among palmerston north accounting firms in New Zealand, by month

Share of Search by month for BDO, ONLA Advisory & Accounting, SBA, AllanMcNeill, Cochrane Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOONLA Advisory & AccountingSBAAllanMcNeillCochrane AccountantsMcKenzie & Partners
Oct 202539.1%17.4%21.7%8.7%13%0%
Nov 202523.5%29.4%32.4%5.9%5.9%2.9%
Dec 202538.1%23.8%14.3%9.5%14.3%0%
Jan 202623.1%19.2%46.2%7.7%3.8%0%
Feb 202630.4%17.4%34.8%4.3%13%0%
Mar 202626.7%23.3%26.7%6.7%13.3%3.3%
Apr 202628.1%25%28.1%6.3%9.4%3.1%
May 202624.2%15.2%39.4%6.1%12.1%3%
Jun 202634.6%15.4%30.8%7.7%11.5%0%
Jul 202633.3%12.5%25%8.3%16.7%4.2%
Aug 202628%28%28%8%8%0%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.BDO

    28%

    held 1st · 70 estimated branded searches · -12.5% vs prior month · -5.3 points

  2. 2.ONLA Advisory & Accounting

    28%

    moved from 4th to 2nd · 70 estimated branded searches · +133.3% vs prior month · +15.5 points

  3. 3.SBA

    28%

    moved from 2nd to 3rd · 70 estimated branded searches · +16.7% vs prior month · +3 points

  4. 4.AllanMcNeill

    8%

    moved from 5th to 4th · 20 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Cochrane Accountants

    8%

    moved from 3rd to 5th · 20 estimated branded searches · -50% vs prior month · -8.7 points

  6. 6.McKenzie & Partners

    0%

    held 6th · 0 estimated branded searches · -100% vs prior month · -4.2 points

Compare search popularity between leading brands

Which brand is most popular in search among palmerston north accounting firms in New Zealand?

BDO, ONLA Advisory & Accounting and SBA share the highest estimated Share of Search among palmerston north accounting firms in New Zealand, at 28% in August 2026.

New Zealand palmerston north accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BDO39.1% → 28%39.1%Oct 202523.1%Jan 20261st
ONLA Advisory & Accounting17.4% → 28%29.4%Nov 202512.5%Jul 20263rd → 2nd
SBA21.7% → 28%46.2%Jan 202614.3%Dec 20252nd → 3rd
AllanMcNeill8.7% → 8%9.5%Dec 20254.3%Feb 20265th → 4th
Cochrane Accountants13% → 8%16.7%Jul 20263.8%Jan 20264th → 5th
McKenzie & Partners0%4.2%Jul 20260%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among palmerston north accounting firms in New Zealand decreased from 39.1% to 28%.
  • Across the 11 months ending August 2026, ONLA Advisory & Accounting’s estimated Share of Search among palmerston north accounting firms in New Zealand increased from 17.4% to 28%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among palmerston north accounting firms in New Zealand increased from 21.7% to 28%.
  • Across the 11 months ending August 2026, AllanMcNeill’s estimated Share of Search among palmerston north accounting firms in New Zealand decreased from 8.7% to 8%.
  • Across the 11 months ending August 2026, Cochrane Accountants’ estimated Share of Search among palmerston north accounting firms in New Zealand decreased from 13% to 8%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 39.1% in October 2025 and was lowest at 23.1% in January 2026.
  • Across the 11 months ending August 2026, ONLA Advisory & Accounting’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 29.4% in November 2025 and was lowest at 12.5% in July 2026.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 46.2% in January 2026 and was lowest at 14.3% in December 2025.
  • Across the 11 months ending August 2026, AllanMcNeill’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 9.5% in December 2025 and was lowest at 4.3% in February 2026.
  • Across the 11 months ending August 2026, Cochrane Accountants’ estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 16.7% in July 2026 and was lowest at 3.8% in January 2026.
  • Across the 11 months ending August 2026, McKenzie & Partners’ estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 4.2% in July 2026 and was lowest at 0% in October 2025.
  • Across the 11 months ending August 2026, ONLA Advisory & Accounting rose from 3rd to 2nd among palmerston north accounting firms in New Zealand.
  • Across the 11 months ending August 2026, SBA fell from 2nd to 3rd among palmerston north accounting firms in New Zealand.
  • Across the 11 months ending August 2026, AllanMcNeill rose from 5th to 4th among palmerston north accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Cochrane Accountants fell from 4th to 5th among palmerston north accounting firms in New Zealand.
  • Across the 11 months ending August 2026, McKenzie & Partners held steady: its estimated Share of Search among palmerston north accounting firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand palmerston north accounting firms in August 2026?

  1. In August 2026, ONLA Advisory & Accounting overtook Cochrane Accountants to rank 2nd among palmerston north accounting firms in New Zealand, at 28%.

  2. In August 2026, SBA gained estimated Share of Search among palmerston north accounting firms in New Zealand, from 25% to 28%.

  3. In August 2026, Cochrane Accountants lost estimated Share of Search among palmerston north accounting firms in New Zealand, from 16.7% to 8%.

  4. In August 2026, BDO lost estimated Share of Search among palmerston north accounting firms in New Zealand, from 33.3% to 28%.

  5. In August 2026, McKenzie & Partners lost estimated Share of Search among palmerston north accounting firms in New Zealand, from 4.2% to 0%.

  6. In August 2026, AllanMcNeill rose from 5th to 4th among palmerston north accounting firms in New Zealand.

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