BDO vs Cochrane Accountants:Which is more popular by branded search in New Zealand?
In August 2026, BDO had more branded searches than Cochrane Accountants among palmerston north accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to Cochrane Accountants’ 40, and held a 55.1% Share of Search versus Cochrane Accountants’ 0.59%.
Follow BDO vs Cochrane Accountants and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BDO or Cochrane Accountants?
Compare Palmerston North accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BDO, Cochrane Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | SBA | AllanMcNeill | ONLA Advisory & Accounting | Cochrane Accountants | McKenzie & Partners |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 39.9% | 2.2% | 1.4% | 0.79% | 0.16% |
| Nov 2025 | 58.2% | 35.9% | 3% | 1.8% | 0.96% | 0.16% |
| Dec 2025 | 59.4% | 35.5% | 2.7% | 1.4% | 0.82% | 0.2% |
| Jan 2026 | 51.8% | 44.4% | 1.8% | 1.4% | 0.54% | 0% |
| Feb 2026 | 56.8% | 39% | 1.9% | 1.2% | 0.93% | 0.16% |
| Mar 2026 | 59.6% | 36.3% | 2.1% | 1.1% | 0.7% | 0.23% |
| Apr 2026 | 50.5% | 44.1% | 2.5% | 1.8% | 0.92% | 0.15% |
| May 2026 | 54.9% | 40.4% | 2.4% | 1.3% | 0.9% | 0.15% |
| Jun 2026 | 49.8% | 45.5% | 2.4% | 1.4% | 0.71% | 0.14% |
| Jul 2026 | 55.5% | 39.7% | 2.6% | 1.3% | 0.8% | 0.16% |
| Aug 2026 | 55.1% | 39.9% | 2.7% | 1.6% | 0.59% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the BDO and Cochrane Accountants comparison changed over the last 12 months?
3 findings
- BDO was ahead of Cochrane Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among palmerston north accounting firms in New Zealand moved from 55.5% to 55.1%, and its estimated monthly branded searches moved from 3.5K to 3.7K.
- Across the 11 months ending August 2026, Cochrane Accountants’ estimated Share of Search among palmerston north accounting firms in New Zealand moved from 0.79% to 0.59%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand palmerston north accounting firms in August 2026?
1 change
Estimated monthly branded searches for Cochrane Accountants in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BDO’s and Cochrane Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BDO
15 branded search terms
- bdo accountants
- BDO Auckland
- bdo chartered accountants
- BDO Christchurch
- BDO Hamilton
- bdo napier
- bdo near me
- bdo new plymouth
- BDO New Zealand
- BDO Northland
- BDO NZ
- bdo palmerston north
- BDO Tauranga
- BDO Wellington
- bdo.nz
Cochrane Accountants
2 branded search terms
- cochrane accountants
- cochrane accountants palmerston north
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.