Brandwave

Palmerston north accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, BDO was the most searched among palmerston north accounting firms in New Zealand, with an estimated 3.7K branded searches and 59% estimated Share of Search within this set.

Share of Search, August 2026
  1. BDO59%
  2. SBA35.6%
  3. AllanMcNeill2.8%
  4. ONLA Advisory & Accounting1.7%
  5. Cochrane Accountants0.63%
  6. McKenzie & Partners0.16%

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Share of SearchLeaderboard

Compare Palmerston North accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among palmerston north accounting firms in New Zealand, by month

Share of Search by month for BDO, SBA, AllanMcNeill. The figures are in the table below the chart.

View monthly share of search table
MonthBDOSBAAllanMcNeillONLA Advisory & AccountingCochrane AccountantsMcKenzie & Partners
Oct 202560.6%34.4%2.4%1.6%0.87%0.17%
Nov 202562.9%30.7%3.3%1.9%1%0.17%
Dec 202564.2%30.2%2.9%1.6%0.89%0.22%
Jan 202657.5%38.2%2%1.6%0.6%0%
Feb 202662%33.4%2%1.4%1%0.17%
Mar 202664.9%30.7%2.3%1.1%0.77%0.26%
Apr 202656%38%2.7%2%1%0.17%
May 202658.8%36%2.6%1.4%0.96%0.16%
Jun 202654.3%40.6%2.6%1.6%0.78%0.16%
Jul 202659.9%34.8%2.8%1.4%0.87%0.17%
Aug 202659%35.6%2.8%1.7%0.63%0.16%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.BDO

    59%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · -0.9 points

  2. 2.SBA

    35.6%

    held 2nd · 2.3K estimated branded searches · +12.5% vs prior month · +0.8 points

  3. 3.AllanMcNeill

    2.8%

    held 3rd · 180 estimated branded searches · +12.5% vs prior month · +0.1 points

  4. 4.ONLA Advisory & Accounting

    1.7%

    held 4th · 110 estimated branded searches · +37.5% vs prior month · +0.3 points

  5. 5.Cochrane Accountants

    0.63%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.2 points

  6. 6.McKenzie & Partners

    0.16%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among palmerston north accounting firms in New Zealand?

In August 2026, BDO was the most searched among palmerston north accounting firms in New Zealand, with an estimated 3.7K branded searches and 59% estimated Share of Search within this set. SBA is in 2nd place, 23.4 percentage points behind at 35.6% Share of Search.

New Zealand palmerston north accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BDO60.6% → 59%64.9%Mar 202654.3%Jun 20261st
SBA34.4% → 35.6%40.6%Jun 202630.2%Dec 20252nd
AllanMcNeill2.4% → 2.8%3.3%Nov 20252%Jan 20263rd
ONLA Advisory & Accounting1.6% → 1.7%2%Apr 20261.1%Mar 20264th
Cochrane Accountants0.87% → 0.63%1%Nov 20250.6%Jan 20265th
McKenzie & Partners0.17% → 0.16%0.26%Mar 20260%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among palmerston north accounting firms in New Zealand decreased from 60.6% to 59%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among palmerston north accounting firms in New Zealand increased from 34.4% to 35.6%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 64.9% in March 2026 and was lowest at 54.3% in June 2026.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 40.6% in June 2026 and was lowest at 30.2% in December 2025.
  • Across the 11 months ending August 2026, AllanMcNeill’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 3.3% in November 2025 and was lowest at 2% in January 2026.
  • Across the 11 months ending August 2026, AllanMcNeill, ONLA Advisory & Accounting, Cochrane Accountants and McKenzie & Partners held steady: their estimated Share of Search among palmerston north accounting firms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand palmerston north accounting firms in August 2026?

  1. In August 2026, SBA gained estimated Share of Search among palmerston north accounting firms in New Zealand, from 34.8% to 35.6%.

  2. In August 2026, BDO lost estimated Share of Search among palmerston north accounting firms in New Zealand, from 59.9% to 59%.

  3. Estimated monthly branded searches for AllanMcNeill in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.

  4. Estimated monthly branded searches for ONLA Advisory & Accounting in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

  5. Estimated monthly branded searches for Cochrane Accountants in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

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