Design Garage vs Strategy Collective:Which is more popular in New Zealand?
In October 2026, Strategy Collective had more branded searches than Design Garage among New Plymouth web design agencies in New Zealand. Strategy Collective had about 30 branded searches, while Design Garage had 10. Strategy Collective made up 27.3% of all New Plymouth web design agency searches we track, and Design Garage accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth web design agencies, neither Design Garage nor Strategy Collective appeared in any of the three answers.
Who do people search for more?
Strategy Collective, about 3 searches for every 1 for Design Garage
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top New Plymouth web design agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Design Garage nor Strategy Collective showed up in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Creatives3 of 3Named in 3 of 3 ChatGPT answers
Idyllic3 of 3Named in 3 of 3 ChatGPT answers
Strategy Collective0 of 3Named in 0 of 3 ChatGPT answers
Design Garage0 of 3Named in 0 of 3 ChatGPT answers
Accent Web Design0 of 3Named in 0 of 3 ChatGPT answers
See every answer about New Plymouth web design agencies
3 answers
Asked ChatGPT
“Which web design agency should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best web design agencies in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best web design agency in New Plymouth, New Zealand for a new website?”
Searched Google, AI Overview
“web design new plymouth”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“website designer new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Design Garage or Strategy Collective more popular in search?
This chart shows how often people search Google for Design Garage and Strategy Collective by name. Each line represents a brand's share of searches for all five New Plymouth web design agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Strategy Collective, Design Garage. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Creatives | Strategy Collective | Design Garage | Idyllic | Accent Web Design |
|---|---|---|---|---|---|
| Nov 2025 | 26.3% | 36.8% | 21.1% | 10.5% | 5.3% |
| Dec 2025 | 45.5% | 27.3% | 18.2% | 9.1% | 0% |
| Jan 2026 | 38.1% | 33.3% | 19% | 9.5% | 0% |
| Feb 2026 | 35.7% | 35.7% | 21.4% | 7.1% | 0% |
| Mar 2026 | 37.5% | 25% | 25% | 12.5% | 0% |
| Apr 2026 | 35.3% | 29.4% | 17.6% | 17.6% | 0% |
| May 2026 | 27.8% | 50% | 11.1% | 5.6% | 5.6% |
| Jun 2026 | 43.5% | 30.4% | 17.4% | 4.3% | 4.3% |
| Jul 2026 | 45.5% | 31.8% | 13.6% | 9.1% | 0% |
| Aug 2026 | 54.5% | 22.7% | 13.6% | 4.5% | 4.5% |
| Sep 2026 | 52.6% | 26.3% | 10.5% | 5.3% | 5.3% |
| Oct 2026 | 54.5% | 27.3% | 9.1% | 9.1% | 0% |
How has branded search for Design Garage and Strategy Collective changed in New Zealand over the last 12 months?
3 findings
- Strategy Collective was ahead of Design Garage in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Design Garage’s share of searches among New Plymouth web design agencies in New Zealand moved from 21.1% to 9.1%, and its estimated monthly branded searches moved from 40 to 10.
- Across the 12 months ending October 2026, Strategy Collective’s share of searches among New Plymouth web design agencies in New Zealand moved from 36.8% to 27.3%, and its estimated monthly branded searches moved from 70 to 30.
How did search popularity change for New Zealand New Plymouth web design agencies in October 2026?
2 changes

In October 2026, Strategy Collective gained share of searches among New Plymouth web design agencies in New Zealand, from 26.3% to 27.3%.

In October 2026, Design Garage lost share of searches among New Plymouth web design agencies in New Zealand, from 10.5% to 9.1%.
How are Design Garage’s and Strategy Collective’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Design Garage’s and Strategy Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Design Garage
1 branded search term
- design garage
Strategy Collective
3 branded search terms
- strategy collective
- strategycollective
- the strategy collective
Other head-to-heads among New Plymouth web design agencies

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