Brandwave

Nelson mortgage advisers in New Zealand:Which brands are most popular in search?

In August 2026, Mike Pero was the most searched among nelson mortgage advisers in New Zealand, with an estimated 60 branded searches and 66.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mike Pero66.7%
  2. Mortgage Money11.1%
  3. NZ Mortgage Advice11.1%
  4. Tony Mounce Mortgages11.1%
  5. Castle Trust0%

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Share of SearchLeaderboard

Compare Nelson mortgage advisers using branded searches made in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nelson mortgage advisers in New Zealand, by month

Share of Search by month for Mike Pero, Mortgage Money, NZ Mortgage Advice, Tony Mounce Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthMike PeroMortgage MoneyNZ Mortgage AdviceTony Mounce MortgagesCastle Trust
Oct 202555.6%11.1%11.1%22.2%0%
Nov 202550%10%10%20%10%
Dec 202540%10%10%20%20%
Jan 202666.7%8.3%8.3%16.7%0%
Feb 202650%10%10%20%10%
Mar 202660%10%10%20%0%
Apr 202641.7%25%8.3%25%0%
May 202655.6%11.1%11.1%22.2%0%
Jun 202644.4%11.1%11.1%22.2%11.1%
Jul 202650%12.5%12.5%25%0%
Aug 202666.7%11.1%11.1%11.1%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Mike Pero

    66.7%

    held 1st · 60 estimated branded searches · +50% vs prior month · +16.7 points

  2. moved from 3rd to 2nd · 10 estimated branded searches · 0% vs prior month · -1.4 points

  3. moved from 4th to 3rd · 10 estimated branded searches · 0% vs prior month · -1.4 points

  4. moved from 2nd to 4th · 10 estimated branded searches · -50% vs prior month · -13.9 points

  5. held 5th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among nelson mortgage advisers in New Zealand?

In August 2026, Mike Pero was the most searched among nelson mortgage advisers in New Zealand, with an estimated 60 branded searches and 66.7% estimated Share of Search within this set. Mortgage Money is in 2nd place, 55.6 percentage points behind at 11.1% Share of Search.

New Zealand nelson mortgage advisers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mike Pero55.6% → 66.7%66.7%Jan 202640%Dec 20251st
Mortgage Money11.1%25%Apr 20268.3%Jan 20263rd → 2nd
NZ Mortgage Advice11.1%12.5%Jul 20268.3%Jan 20264th → 3rd
Tony Mounce Mortgages22.2% → 11.1%25%Apr 202611.1%Aug 20262nd → 4th
Castle Trust0%20%Dec 20250%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand increased from 55.6% to 66.7%.
  • Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 22.2% to 11.1%.
  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 66.7% in January 2026 and was lowest at 40% in December 2025.
  • Across the 11 months ending August 2026, Mortgage Money’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 25% in April 2026 and was lowest at 8.3% in January 2026.
  • Across the 11 months ending August 2026, NZ Mortgage Advice’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 12.5% in July 2026 and was lowest at 8.3% in January 2026.
  • Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 25% in April 2026 and was lowest at 11.1% in August 2026.
  • Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 20% in December 2025 and was lowest at 0% in October 2025.
  • Across the 11 months ending August 2026, Mortgage Money rose from 3rd to 2nd among nelson mortgage advisers in New Zealand.
  • Across the 11 months ending August 2026, NZ Mortgage Advice rose from 4th to 3rd among nelson mortgage advisers in New Zealand.
  • Across the 11 months ending August 2026, Tony Mounce Mortgages fell from 2nd to 4th among nelson mortgage advisers in New Zealand.
  • Across the 11 months ending August 2026, Castle Trust held steady: its estimated Share of Search among nelson mortgage advisers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand nelson mortgage advisers in August 2026?

  1. In August 2026, Mike Pero gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 50% to 66.7%.

  2. In August 2026, Tony Mounce Mortgages lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 25% to 11.1%.

  3. In August 2026, Mortgage Money lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 12.5% to 11.1%.

  4. In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 12.5% to 11.1%.

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