Brandwave

Masterton law firms in New Zealand:Which brands are most popular in search?

In August 2026, Gawith Burridge was the most searched among masterton law firms in New Zealand, with an estimated 160 branded searches and 57.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Gawith Burridge57.1%
  2. WCM Legal28.6%
  3. Batt Law14.3%

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Share of SearchLeaderboard

Compare Masterton law firms using branded searches made in Masterton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among masterton law firms in New Zealand, by month

Share of Search by month for Gawith Burridge, WCM Legal, Batt Law. The figures are in the table below the chart.

View monthly share of search table
MonthGawith BurridgeWCM LegalBatt Law
Oct 202570.8%16.7%12.5%
Nov 202570%13.3%16.7%
Dec 202561.9%14.3%23.8%
Jan 202661.5%19.2%19.2%
Feb 202668%16%16%
Mar 202669.2%15.4%15.4%
Apr 202674.1%14.8%11.1%
May 202669.6%13%17.4%
Jun 202666.7%16.7%16.7%
Jul 202669.6%17.4%13%
Aug 202657.1%28.6%14.3%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 160 estimated branded searches · 0% vs prior month · -12.4 points

  2. 2.WCM Legal

    28.6%

    held 2nd · 80 estimated branded searches · +100% vs prior month · +11.2 points

  3. 3.Batt Law

    14.3%

    held 3rd · 40 estimated branded searches · +33.3% vs prior month · +1.2 points

Compare search popularity between leading brands

Which brand is most popular in search among masterton law firms in New Zealand?

In August 2026, Gawith Burridge was the most searched among masterton law firms in New Zealand, with an estimated 160 branded searches and 57.1% estimated Share of Search within this set. WCM Legal is in 2nd place, 28.6 percentage points behind at 28.6% Share of Search.

New Zealand masterton law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gawith Burridge70.8% → 57.1%74.1%Apr 202657.1%Aug 20261st
WCM Legal16.7% → 28.6%28.6%Aug 202613%May 20262nd
Batt Law12.5% → 14.3%23.8%Dec 202511.1%Apr 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Gawith Burridge’s estimated Share of Search among masterton law firms in New Zealand decreased from 70.8% to 57.1%.
  • Across the 11 months ending August 2026, WCM Legal’s estimated Share of Search among masterton law firms in New Zealand increased from 16.7% to 28.6%.
  • Across the 11 months ending August 2026, Batt Law’s estimated Share of Search among masterton law firms in New Zealand increased from 12.5% to 14.3%.
  • Across the 11 months ending August 2026, Gawith Burridge’s estimated Share of Search among masterton law firms in New Zealand peaked at 74.1% in April 2026 and was lowest at 57.1% in August 2026.
  • Across the 11 months ending August 2026, WCM Legal’s estimated Share of Search among masterton law firms in New Zealand peaked at 28.6% in August 2026 and was lowest at 13% in May 2026.
  • Across the 11 months ending August 2026, Batt Law’s estimated Share of Search among masterton law firms in New Zealand peaked at 23.8% in December 2025 and was lowest at 11.1% in April 2026.

How did search popularity change for New Zealand masterton law firms in August 2026?

  1. In August 2026, WCM Legal gained estimated Share of Search among masterton law firms in New Zealand, from 17.4% to 28.6%.

  2. In August 2026, Batt Law gained estimated Share of Search among masterton law firms in New Zealand, from 13% to 14.3%.

  3. In August 2026, Gawith Burridge lost estimated Share of Search among masterton law firms in New Zealand, from 69.6% to 57.1%.

How the Brand Demand Index is measured

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