Brandwave

How popular isWCM Legal in search?

In August 2026, there were an estimated 400 branded searches for WCM Legal in New Zealand which is up 73.9% over the last 11 months. WCM Legal holds 44.4% estimated Share of Search among New Zealand masterton law firms and is ranked 2nd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Gawith Burridge44.4%
  2. WCM Legal44.4%
  3. Batt Law11.1%
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Which masterton law firms compete with WCM Legal?

WCM Legal against masterton law firms in New Zealand, by month

Share of Search by month for Gawith Burridge, WCM Legal, Batt Law. The figures are in the table below the chart.

View monthly share of search table
MonthGawith BurridgeWCM LegalBatt Law
Oct 202553.4%31.5%15.1%
Nov 202554%33.3%12.6%
Dec 202548.1%35.8%16%
Jan 202653.2%30.4%16.5%
Feb 202655.2%27.6%17.2%
Mar 202656.3%29.1%14.6%
Apr 202654.6%32.4%13%
May 202652.3%32.6%15.1%
Jun 202652.4%34.1%13.4%
Jul 202648.6%37.5%13.9%
Aug 202644.4%44.4%11.1%
Sep 2026———
  1. held 1st · 400 estimated branded searches · +14.3% vs prior month · -4.2 points

  2. 2.WCM Legal

    44.4%

    held 2nd · 400 estimated branded searches · +48.1% vs prior month · +6.9 points

  3. 3.Batt Law

    11.1%

    held 3rd · 100 estimated branded searches · 0% vs prior month · -2.8 points

Compare search popularity between WCM Legal and its closest rivals

How has branded search demand for WCM Legal changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WCM Legal in New Zealand rose from 230 to 400.
  • Across the 11 months ending August 2026, WCM Legal’s estimated Share of Search among masterton law firms in New Zealand increased from 31.5% to 44.4%.
  • Across the 11 months ending August 2026, WCM Legal’s estimated Share of Search among masterton law firms in New Zealand peaked at 44.4% in August 2026 and was lowest at 27.6% in February 2026.

How did search popularity change for New Zealand masterton law firms in August 2026?

  1. In August 2026, WCM Legal gained estimated Share of Search among masterton law firms in New Zealand, from 37.5% to 44.4%.

  2. In August 2026, Gawith Burridge lost estimated Share of Search among masterton law firms in New Zealand, from 48.6% to 44.4%.

  3. In August 2026, Batt Law lost estimated Share of Search among masterton law firms in New Zealand, from 13.9% to 11.1%.

How is WCM Legal measured?

Brandwave collects information about searches that people make online using WCM Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • wcm legal
  • wcm legal masterton

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How the Brand Demand Index is measured

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Is WCM Legal your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.