Gawith Burridge vs WCM Legal:Which is more popular by branded search in New Zealand?
In August 2026, Gawith Burridge and WCM Legal were level on Share of Search among masterton law firms in New Zealand, with an estimated 400 branded searches each, at 44.4% estimated Share of Search each.
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Which is more popular in search, Gawith Burridge or WCM Legal?
Compare Masterton law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gawith Burridge, WCM Legal. The figures are in the table below the chart.
View monthly share of search table
| Month | Gawith Burridge | WCM Legal | Batt Law |
|---|---|---|---|
| Oct 2025 | 53.4% | 31.5% | 15.1% |
| Nov 2025 | 54% | 33.3% | 12.6% |
| Dec 2025 | 48.1% | 35.8% | 16% |
| Jan 2026 | 53.2% | 30.4% | 16.5% |
| Feb 2026 | 55.2% | 27.6% | 17.2% |
| Mar 2026 | 56.3% | 29.1% | 14.6% |
| Apr 2026 | 54.6% | 32.4% | 13% |
| May 2026 | 52.3% | 32.6% | 15.1% |
| Jun 2026 | 52.4% | 34.1% | 13.4% |
| Jul 2026 | 48.6% | 37.5% | 13.9% |
| Aug 2026 | 44.4% | 44.4% | 11.1% |
| Sep 2026 | — | — | — |
How has the Gawith Burridge and WCM Legal comparison changed over the last 12 months?
3 findings
- Gawith Burridge was ahead of WCM Legal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gawith Burridge’s estimated Share of Search among masterton law firms in New Zealand moved from 53.4% to 44.4%, and its estimated monthly branded searches moved from 390 to 400.
- Across the 11 months ending August 2026, WCM Legal’s estimated Share of Search among masterton law firms in New Zealand moved from 31.5% to 44.4%, and its estimated monthly branded searches moved from 230 to 400.
How did search popularity change for New Zealand masterton law firms in August 2026?
2 changes
In August 2026, WCM Legal gained estimated Share of Search among masterton law firms in New Zealand, from 37.5% to 44.4%.
In August 2026, Gawith Burridge lost estimated Share of Search among masterton law firms in New Zealand, from 48.6% to 44.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Gawith Burridge’s and WCM Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gawith Burridge
4 branded search terms
- gawith burridge
- gawith burridge law
- gawith burridge masterton
- gawith burridge solicitors
WCM Legal
2 branded search terms
- wcm legal
- wcm legal masterton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.