Batt Law vs WCM Legal:Which is more popular by branded search in New Zealand?
In August 2026, WCM Legal had more branded searches than Batt Law among masterton law firms in New Zealand. WCM Legal was estimated to have 400 branded searches compared to Batt Law’s 100, and held a 44.4% Share of Search versus Batt Law’s 11.1%.
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Which is more popular in search, Batt Law or WCM Legal?
Compare Masterton law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WCM Legal, Batt Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Gawith Burridge | WCM Legal | Batt Law |
|---|---|---|---|
| Oct 2025 | 53.4% | 31.5% | 15.1% |
| Nov 2025 | 54% | 33.3% | 12.6% |
| Dec 2025 | 48.1% | 35.8% | 16% |
| Jan 2026 | 53.2% | 30.4% | 16.5% |
| Feb 2026 | 55.2% | 27.6% | 17.2% |
| Mar 2026 | 56.3% | 29.1% | 14.6% |
| Apr 2026 | 54.6% | 32.4% | 13% |
| May 2026 | 52.3% | 32.6% | 15.1% |
| Jun 2026 | 52.4% | 34.1% | 13.4% |
| Jul 2026 | 48.6% | 37.5% | 13.9% |
| Aug 2026 | 44.4% | 44.4% | 11.1% |
| Sep 2026 | — | — | — |
How has the Batt Law and WCM Legal comparison changed over the last 12 months?
3 findings
- WCM Legal was ahead of Batt Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Batt Law’s estimated Share of Search among masterton law firms in New Zealand moved from 15.1% to 11.1%, and its estimated monthly branded searches moved from 110 to 100.
- Across the 11 months ending August 2026, WCM Legal’s estimated Share of Search among masterton law firms in New Zealand moved from 31.5% to 44.4%, and its estimated monthly branded searches moved from 230 to 400.
How did search popularity change for New Zealand masterton law firms in August 2026?
2 changes
In August 2026, WCM Legal gained estimated Share of Search among masterton law firms in New Zealand, from 37.5% to 44.4%.
In August 2026, Batt Law lost estimated Share of Search among masterton law firms in New Zealand, from 13.9% to 11.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Batt Law’s and WCM Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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