Gary Pickering Funerals vs Wairarapa Funeral Services:Which is more popular in New Zealand?
In October 2026, Wairarapa Funeral Services had more branded searches than Gary Pickering Funerals among Masterton funeral directors in New Zealand. Wairarapa Funeral Services had about 110 branded searches, while Gary Pickering Funerals had 70. Wairarapa Funeral Services made up 23.9% of all Masterton funeral director searches we track, and Gary Pickering Funerals accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about Masterton funeral directors, both Gary Pickering Funerals and Wairarapa Funeral Services appeared in all three answers. Wairarapa Funeral Services was mentioned before Gary Pickering Funerals in every answer.
Who do people search for more?
Wairarapa Funeral Services, about 57% more searches than Gary Pickering Funerals
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Wairarapa Funeral Services, named ahead of Gary Pickering Funerals in every answer
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Top Masterton funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Gary Pickering Funerals and Wairarapa Funeral Services showed up in all three answers. Wairarapa Funeral Services was listed before Gary Pickering Funerals in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rosewood Funerals3 of 3Named in 3 of 3 ChatGPT answers- Wairarapa Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
Gary Pickering Funerals3 of 3Named in 3 of 3 ChatGPT answers
See every answer about Masterton funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Masterton, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Masterton, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Masterton, New Zealand for a funeral?”
Searched Google, AI Overview
“funeral directors masterton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“masterton funeral home”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gary Pickering Funerals or Wairarapa Funeral Services more popular in search?
This chart shows how often people search Google for Gary Pickering Funerals and Wairarapa Funeral Services by name. Each line represents a brand's share of searches for all three Masterton funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Wairarapa Funeral Services, Gary Pickering Funerals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rosewood Funerals | Wairarapa Funeral Services | Gary Pickering Funerals |
|---|---|---|---|
| Nov 2025 | 61.1% | 25% | 13.9% |
| Dec 2025 | 32% | 28% | 40% |
| Jan 2026 | 57.5% | 17.5% | 25% |
| Feb 2026 | 37.5% | 34.4% | 28.1% |
| Mar 2026 | 61.5% | 17.9% | 20.5% |
| Apr 2026 | 60.7% | 23% | 16.4% |
| May 2026 | 67.3% | 14.3% | 18.4% |
| Jun 2026 | 57.1% | 20% | 22.9% |
| Jul 2026 | 60.9% | 19.6% | 19.6% |
| Aug 2026 | 66.7% | 20% | 13.3% |
| Sep 2026 | 64.2% | 17% | 18.9% |
| Oct 2026 | 60.9% | 23.9% | 15.2% |
How has branded search for Gary Pickering Funerals and Wairarapa Funeral Services changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 8 times in the 12 months ending October 2026: Gary Pickering Funerals took it in December 2025, Wairarapa Funeral Services took it in February 2026, Gary Pickering Funerals took it in March 2026, Wairarapa Funeral Services took it in April 2026, Gary Pickering Funerals took it in May 2026, Wairarapa Funeral Services took it in August 2026, Gary Pickering Funerals took it in September 2026, Wairarapa Funeral Services took it in October 2026.
- Across the 12 months ending October 2026, Gary Pickering Funerals’ share of searches among Masterton funeral directors in New Zealand moved from 13.9% to 15.2%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 12 months ending October 2026, Wairarapa Funeral Services’ share of searches among Masterton funeral directors in New Zealand moved from 25% to 23.9%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand Masterton funeral directors in October 2026?
2 changes
In October 2026, Wairarapa Funeral Services overtook Gary Pickering Funerals to rank 2nd among Masterton funeral directors in New Zealand, with 23.9% of the searches.
In October 2026, Gary Pickering Funerals lost share of searches among Masterton funeral directors in New Zealand, from 18.9% to 15.2%.
How are Gary Pickering Funerals’ and Wairarapa Funeral Services’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gary Pickering Funerals’ and Wairarapa Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gary Pickering Funerals
2 branded search terms
- gary pickering funerals
- gary pickering funerals masterton
Wairarapa Funeral Services
1 branded search term
- wairarapa funeral services
Other head-to-heads among Masterton funeral directors
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