Brandwave

How popular isGary Pickering Funerals in search?

In August 2026, there were an estimated 140 branded searches for Gary Pickering Funerals in New Zealand which is down 41.7% over the last 11 months. Gary Pickering Funerals holds 16.7% estimated Share of Search among New Zealand masterton funeral directors and is ranked 2nd of 2 competitors for search popularity.

Share of Search, August 2026
  1. Rosewood Funerals83.3%
  2. Gary Pickering Funerals16.7%

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Which masterton funeral directors compete with Gary Pickering Funerals?

Gary Pickering Funerals against masterton funeral directors in New Zealand, by month

Share of Search by month for Rosewood Funerals, Gary Pickering Funerals. The figures are in the table below the chart.

View monthly share of search table
MonthRosewood FuneralsGary Pickering Funerals
Oct 202557.9%42.1%
Nov 202581.5%18.5%
Dec 202544.4%55.6%
Jan 202669.7%30.3%
Feb 202657.1%42.9%
Mar 202675%25%
Apr 202678.7%21.3%
May 202678.6%21.4%
Jun 202671.4%28.6%
Jul 202675.7%24.3%
Aug 202683.3%16.7%
Sep 2026——
  1. held 1st · 300 estimated branded searches · +7.1% vs prior month · +7.7 points

  2. held 2nd · 60 estimated branded searches · -33.3% vs prior month · -7.7 points

Compare search popularity between Gary Pickering Funerals and its closest rivals

How has branded search demand for Gary Pickering Funerals changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gary Pickering Funerals in New Zealand fell from 240 to 140.
  • Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand decreased from 42.1% to 16.7%.
  • Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand peaked at 55.6% in December 2025 and was lowest at 16.7% in August 2026.

How did search popularity change for New Zealand masterton funeral directors in August 2026?

  1. In August 2026, Rosewood Funerals gained estimated Share of Search among masterton funeral directors in New Zealand, from 75.7% to 83.3%.

  2. In August 2026, Gary Pickering Funerals lost estimated Share of Search among masterton funeral directors in New Zealand, from 24.3% to 16.7%.

How is Gary Pickering Funerals measured?

Brandwave collects information about searches that people make online using Gary Pickering Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • gary pickering funerals
  • gary pickering funerals masterton

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How the Brand Demand Index is measured

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Is Gary Pickering Funerals your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.