Gary Pickering Funerals vs Rosewood Funerals:Which is more popular by branded search in New Zealand?
In August 2026, Rosewood Funerals had more branded searches than Gary Pickering Funerals among masterton funeral directors in New Zealand. Rosewood Funerals was estimated to have 300 branded searches compared to Gary Pickering Funerals’ 60, and held an 83.3% Share of Search versus Gary Pickering Funerals’ 16.7%.
Follow Gary Pickering Funerals vs Rosewood Funerals and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gary Pickering Funerals or Rosewood Funerals?
Compare Masterton funeral directors using branded searches made in Masterton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rosewood Funerals, Gary Pickering Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Rosewood Funerals | Gary Pickering Funerals |
|---|---|---|
| Oct 2025 | 57.9% | 42.1% |
| Nov 2025 | 81.5% | 18.5% |
| Dec 2025 | 44.4% | 55.6% |
| Jan 2026 | 69.7% | 30.3% |
| Feb 2026 | 57.1% | 42.9% |
| Mar 2026 | 75% | 25% |
| Apr 2026 | 78.7% | 21.3% |
| May 2026 | 78.6% | 21.4% |
| Jun 2026 | 71.4% | 28.6% |
| Jul 2026 | 75.7% | 24.3% |
| Aug 2026 | 83.3% | 16.7% |
| Sep 2026 | — | — |
How has the Gary Pickering Funerals and Rosewood Funerals comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Gary Pickering Funerals took it in December 2025, Rosewood Funerals took it in January 2026.
- Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand moved from 42.1% to 16.7%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, Rosewood Funerals’ estimated Share of Search among masterton funeral directors in New Zealand moved from 57.9% to 83.3%, and its estimated monthly branded searches moved from 110 to 300.
How did search popularity change for New Zealand masterton funeral directors in August 2026?
2 changes
In August 2026, Rosewood Funerals gained estimated Share of Search among masterton funeral directors in New Zealand, from 75.7% to 83.3%.
In August 2026, Gary Pickering Funerals lost estimated Share of Search among masterton funeral directors in New Zealand, from 24.3% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Gary Pickering Funerals’ and Rosewood Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gary Pickering Funerals
2 branded search terms
- gary pickering funerals
- gary pickering funerals masterton
Rosewood Funerals
2 branded search terms
- rosewood funerals
- rosewood funerals masterton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.