Masterton funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Rosewood Funerals was the most searched among masterton funeral directors in New Zealand, with an estimated 300 branded searches and 83.3% estimated Share of Search within this set.
Rosewood Funerals83.3%
Gary Pickering Funerals16.7%
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Share of SearchLeaderboard
Compare Masterton funeral directors using branded searches made in Masterton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rosewood Funerals, Gary Pickering Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Rosewood Funerals | Gary Pickering Funerals |
|---|---|---|
| Oct 2025 | 57.9% | 42.1% |
| Nov 2025 | 81.5% | 18.5% |
| Dec 2025 | 44.4% | 55.6% |
| Jan 2026 | 69.7% | 30.3% |
| Feb 2026 | 57.1% | 42.9% |
| Mar 2026 | 75% | 25% |
| Apr 2026 | 78.7% | 21.3% |
| May 2026 | 78.6% | 21.4% |
| Jun 2026 | 71.4% | 28.6% |
| Jul 2026 | 75.7% | 24.3% |
| Aug 2026 | 83.3% | 16.7% |
| Sep 2026 | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.3% | 300 | +7.1% | +7.7 points | |
| 2, held 2nd | 16.7% | 60 | -33.3% | -7.7 points |
83.3%
held 1st · 300 estimated branded searches · +7.1% vs prior month · +7.7 points
16.7%
held 2nd · 60 estimated branded searches · -33.3% vs prior month · -7.7 points
Compare search popularity between leading brands
Which brand is most popular in search among masterton funeral directors in New Zealand?
2 brands
In August 2026, Rosewood Funerals was the most searched among masterton funeral directors in New Zealand, with an estimated 300 branded searches and 83.3% estimated Share of Search within this set. Gary Pickering Funerals is in 2nd place, 66.7 percentage points behind at 16.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Rosewood Funerals | 57.9% → 83.3% | 83.3%Aug 2026 | 44.4%Dec 2025 | 1st |
| Gary Pickering Funerals | 42.1% → 16.7% | 55.6%Dec 2025 | 16.7%Aug 2026 | 2nd |
Each finding as a sentence
- Across the 11 months ending August 2026, Rosewood Funerals’ estimated Share of Search among masterton funeral directors in New Zealand increased from 57.9% to 83.3%.
- Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand decreased from 42.1% to 16.7%.
- Across the 11 months ending August 2026, Rosewood Funerals’ estimated Share of Search among masterton funeral directors in New Zealand peaked at 83.3% in August 2026 and was lowest at 44.4% in December 2025.
- Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand peaked at 55.6% in December 2025 and was lowest at 16.7% in August 2026.
How did search popularity change for New Zealand masterton funeral directors in August 2026?
2 changes
In August 2026, Rosewood Funerals gained estimated Share of Search among masterton funeral directors in New Zealand, from 75.7% to 83.3%.
In August 2026, Gary Pickering Funerals lost estimated Share of Search among masterton funeral directors in New Zealand, from 24.3% to 16.7%.
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