Rosewood Funerals vs Wairarapa Funeral Services:Which is more popular in New Zealand?
In October 2026, Rosewood Funerals had more branded searches than Wairarapa Funeral Services among Masterton funeral directors in New Zealand. Rosewood Funerals had about 280 branded searches, while Wairarapa Funeral Services had 110. Rosewood Funerals made up 60.9% of all Masterton funeral director searches we track, and Wairarapa Funeral Services accounted for 23.9%. When we asked ChatGPT and Google AI Overviews about Masterton funeral directors, both Rosewood Funerals and Wairarapa Funeral Services appeared in all three answers. Wairarapa Funeral Services was mentioned before Rosewood Funerals in every answer.
Who do people search for more?
Rosewood Funerals, about 3 searches for every 1 for Wairarapa Funeral Services
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Wairarapa Funeral Services, named ahead of Rosewood Funerals in every answer
Follow Rosewood Funerals vs Wairarapa Funeral Services and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Masterton funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Rosewood Funerals and Wairarapa Funeral Services showed up in all three answers. Wairarapa Funeral Services was listed before Rosewood Funerals in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rosewood Funerals3 of 3Named in 3 of 3 ChatGPT answers
- Wairarapa Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
Gary Pickering Funerals3 of 3Named in 3 of 3 ChatGPT answers
See every answer about Masterton funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Masterton, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Masterton, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Masterton, New Zealand for a funeral?”
Searched Google, AI Overview
“funeral directors masterton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“masterton funeral home”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rosewood Funerals or Wairarapa Funeral Services more popular in search?
This chart shows how often people search Google for Rosewood Funerals and Wairarapa Funeral Services by name. Each line represents a brand's share of searches for all three Masterton funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Rosewood Funerals, Wairarapa Funeral Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rosewood Funerals | Wairarapa Funeral Services | Gary Pickering Funerals |
|---|---|---|---|
| Nov 2025 | 61.1% | 25% | 13.9% |
| Dec 2025 | 32% | 28% | 40% |
| Jan 2026 | 57.5% | 17.5% | 25% |
| Feb 2026 | 37.5% | 34.4% | 28.1% |
| Mar 2026 | 61.5% | 17.9% | 20.5% |
| Apr 2026 | 60.7% | 23% | 16.4% |
| May 2026 | 67.3% | 14.3% | 18.4% |
| Jun 2026 | 57.1% | 20% | 22.9% |
| Jul 2026 | 60.9% | 19.6% | 19.6% |
| Aug 2026 | 66.7% | 20% | 13.3% |
| Sep 2026 | 64.2% | 17% | 18.9% |
| Oct 2026 | 60.9% | 23.9% | 15.2% |
How has branded search for Rosewood Funerals and Wairarapa Funeral Services changed in New Zealand over the last 12 months?
3 findings
- Rosewood Funerals was ahead of Wairarapa Funeral Services in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Rosewood Funerals’ share of searches among Masterton funeral directors in New Zealand moved from 61.1% to 60.9%, and its estimated monthly branded searches moved from 220 to 280.
- Across the 12 months ending October 2026, Wairarapa Funeral Services’ share of searches among Masterton funeral directors in New Zealand moved from 25% to 23.9%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand Masterton funeral directors in October 2026?
2 changes
In October 2026, Wairarapa Funeral Services overtook Gary Pickering Funerals to rank 2nd among Masterton funeral directors in New Zealand, with 23.9% of the searches.
In October 2026, Rosewood Funerals lost share of searches among Masterton funeral directors in New Zealand, from 64.2% to 60.9%.
How are Rosewood Funerals’ and Wairarapa Funeral Services’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Rosewood Funerals’ and Wairarapa Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rosewood Funerals
2 branded search terms
- rosewood funerals
- rosewood funerals masterton
Wairarapa Funeral Services
1 branded search term
- wairarapa funeral services
Other head-to-heads among Masterton funeral directors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.