How popular isWairarapa Funeral Services?
In October 2026, people searched for Wairarapa Funeral Services by name about 260 times in New Zealand, a 23.8% increase from the previous year. These searches made up 23.9% of all New Zealand Masterton funeral director searches, placing Wairarapa Funeral Services second out of three directors. When we asked both ChatGPT and Google AI Overviews about Masterton funeral directors, Wairarapa Funeral Services appeared in all answers and was the most recommended of the three.
Wairarapa Funeral Services is the second most searched of 3 competitors and the most recommended in the AI answers we collected.
Rosewood FuneralsShare of searches 60.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd- Wairarapa Funeral ServicesShare of searches 23.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Gary Pickering FuneralsShare of searches 15.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top Masterton funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Wairarapa Funeral Services appeared in all three answers. Wairarapa Funeral Services is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rosewood Funerals3 of 3Named in 3 of 3 ChatGPT answers
- Wairarapa Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
- Gary Pickering Funerals3 of 3Named in 3 of 3 ChatGPT answers
See every answer about Masterton funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Masterton, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Masterton, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Masterton, New Zealand for a funeral?”
Searched Google, AI Overview
“funeral directors masterton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“masterton funeral home”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Wairarapa Funeral Services compared with other New Zealand Masterton funeral directors?
Share of searches by month for Rosewood Funerals, Wairarapa Funeral Services, Gary Pickering Funerals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rosewood Funerals | Wairarapa Funeral Services | Gary Pickering Funerals |
|---|---|---|---|
| Nov 2025 | 61.1% | 25% | 13.9% |
| Dec 2025 | 32% | 28% | 40% |
| Jan 2026 | 57.5% | 17.5% | 25% |
| Feb 2026 | 37.5% | 34.4% | 28.1% |
| Mar 2026 | 61.5% | 17.9% | 20.5% |
| Apr 2026 | 60.7% | 23% | 16.4% |
| May 2026 | 67.3% | 14.3% | 18.4% |
| Jun 2026 | 57.1% | 20% | 22.9% |
| Jul 2026 | 60.9% | 19.6% | 19.6% |
| Aug 2026 | 66.7% | 20% | 13.3% |
| Sep 2026 | 64.2% | 17% | 18.9% |
| Oct 2026 | 60.9% | 23.9% | 15.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.9% | 280 | -17.6% | -3.3 points | |
| 2, moved from 3rd to 2nd | 23.9% | 110 | +22.2% | +6.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.2% | 70 | -30% | -3.7 pointsmoved from 2nd to 3rd |
60.9%
Held 1st. 280 estimated branded searches, -17.6% vs prior month. Share -3.3 points.
23.9%
Moved from 3rd to 2nd. 110 estimated branded searches, +22.2% vs prior month. Share +6.9 points.
15.2%
Moved from 2nd to 3rd. 70 estimated branded searches, -30% vs prior month. Share -3.7 points.
Compare popularity between Wairarapa Funeral Services and its closest rivals
Every comparison with Wairarapa Funeral Services
2 comparisons
How has branded search demand for Wairarapa Funeral Services changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Wairarapa Funeral Services in New Zealand rose from 210 to 260.
- Across the 12 months ending October 2026, Wairarapa Funeral Services’ share of searches among Masterton funeral directors in New Zealand decreased from 25% to 23.9%.
- Across the 12 months ending October 2026, Wairarapa Funeral Services’ share of searches among Masterton funeral directors in New Zealand peaked at 34.4% in February 2026 and was lowest at 14.3% in May 2026.
How did search popularity change for New Zealand Masterton funeral directors in October 2026?
3 changes
In October 2026, Wairarapa Funeral Services overtook Gary Pickering Funerals to rank 2nd among Masterton funeral directors in New Zealand, with 23.9% of the searches.
In October 2026, Gary Pickering Funerals lost share of searches among Masterton funeral directors in New Zealand, from 18.9% to 15.2%.
In October 2026, Rosewood Funerals lost share of searches among Masterton funeral directors in New Zealand, from 64.2% to 60.9%.
How are Wairarapa Funeral Services’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wairarapa Funeral Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wairarapa funeral services
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