Gary Pickering Funerals vs Rosewood Funerals:Which is more popular in New Zealand?
In October 2026, Rosewood Funerals had more branded searches than Gary Pickering Funerals among Masterton funeral directors in New Zealand. Rosewood Funerals had about 280 branded searches, while Gary Pickering Funerals had 70. Rosewood Funerals made up 60.9% of all Masterton funeral director searches we track, and Gary Pickering Funerals accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about Masterton funeral directors, both Gary Pickering Funerals and Rosewood Funerals appeared in all three answers. Rosewood Funerals was mentioned before Gary Pickering Funerals in every answer.
Who do people search for more?
Rosewood Funerals, about 4 searches for every 1 for Gary Pickering Funerals
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Rosewood Funerals, named ahead of Gary Pickering Funerals in every answer
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Top Masterton funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Gary Pickering Funerals and Rosewood Funerals showed up in all three answers. Rosewood Funerals was listed before Gary Pickering Funerals in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rosewood Funerals3 of 3Named in 3 of 3 ChatGPT answers
- Wairarapa Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
Gary Pickering Funerals3 of 3Named in 3 of 3 ChatGPT answers
See every answer about Masterton funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Masterton, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Masterton, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Masterton, New Zealand for a funeral?”
Searched Google, AI Overview
“funeral directors masterton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“masterton funeral home”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gary Pickering Funerals or Rosewood Funerals more popular in search?
This chart shows how often people search Google for Gary Pickering Funerals and Rosewood Funerals by name. Each line represents a brand's share of searches for all three Masterton funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Rosewood Funerals, Gary Pickering Funerals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rosewood Funerals | Wairarapa Funeral Services | Gary Pickering Funerals |
|---|---|---|---|
| Nov 2025 | 61.1% | 25% | 13.9% |
| Dec 2025 | 32% | 28% | 40% |
| Jan 2026 | 57.5% | 17.5% | 25% |
| Feb 2026 | 37.5% | 34.4% | 28.1% |
| Mar 2026 | 61.5% | 17.9% | 20.5% |
| Apr 2026 | 60.7% | 23% | 16.4% |
| May 2026 | 67.3% | 14.3% | 18.4% |
| Jun 2026 | 57.1% | 20% | 22.9% |
| Jul 2026 | 60.9% | 19.6% | 19.6% |
| Aug 2026 | 66.7% | 20% | 13.3% |
| Sep 2026 | 64.2% | 17% | 18.9% |
| Oct 2026 | 60.9% | 23.9% | 15.2% |
How has branded search for Gary Pickering Funerals and Rosewood Funerals changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Gary Pickering Funerals took it in December 2025, Rosewood Funerals took it in January 2026.
- Across the 12 months ending October 2026, Gary Pickering Funerals’ share of searches among Masterton funeral directors in New Zealand moved from 13.9% to 15.2%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 12 months ending October 2026, Rosewood Funerals’ share of searches among Masterton funeral directors in New Zealand moved from 61.1% to 60.9%, and its estimated monthly branded searches moved from 220 to 280.
How did search popularity change for New Zealand Masterton funeral directors in October 2026?
3 changes
In October 2026, Wairarapa Funeral Services overtook Gary Pickering Funerals to rank 2nd among Masterton funeral directors in New Zealand, with 23.9% of the searches.
In October 2026, Gary Pickering Funerals lost share of searches among Masterton funeral directors in New Zealand, from 18.9% to 15.2%.
In October 2026, Rosewood Funerals lost share of searches among Masterton funeral directors in New Zealand, from 64.2% to 60.9%.
How are Gary Pickering Funerals’ and Rosewood Funerals’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gary Pickering Funerals’ and Rosewood Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gary Pickering Funerals
2 branded search terms
- gary pickering funerals
- gary pickering funerals masterton
Rosewood Funerals
2 branded search terms
- rosewood funerals
- rosewood funerals masterton
Other head-to-heads among Masterton funeral directors
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