50-50 vs Salt & Wood:Which is more popular in New Zealand?
In October 2026, 50-50 had more branded searches than Salt & Wood among Kāpiti Coast restaurants in New Zealand. 50-50 had about 1,560 branded searches, while Salt & Wood had 990. 50-50 made up 43.7% of all Kāpiti Coast restaurant searches we track, and Salt & Wood accounted for 27.7%. When we asked ChatGPT and Google AI Overviews about Kāpiti Coast restaurants, 50-50 appeared in all three answers and Salt & Wood in none.
Who do people search for more?
50-50, about 58% more searches than Salt & Wood
Who does AI mention more?
50-50, mentioned in every answer we collected
Who does AI recommend more?
50-50, the only one of the two named
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Top Kāpiti Coast restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, 50-50 appeared in all three answers. Salt & Wood did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 50-503 of 3Named in 3 of 3 ChatGPT answers
- Waterfront Bar & Kitchen3 of 3Named in 3 of 3 ChatGPT answers
Lustre Kitchen and Dining3 of 3Named in 3 of 3 ChatGPT answers- Passo Pizza Pasta Caffe2 of 3Named in 2 of 3 ChatGPT answers
Salt & Wood0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Kāpiti Coast restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Kāpiti Coast, New Zealand for a nice meal?”
Searched Google, AI Overview
“restaurants kapiti coast”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is 50-50 or Salt & Wood more popular in search?
This chart shows how often people search Google for 50-50 and Salt & Wood by name. Each line represents a brand's share of searches for all five Kāpiti Coast restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for 50-50, Salt & Wood. The figures are in the table below the chart.
View monthly share of searches table
| Month | 50-50 | Salt & Wood | Waterfront Bar & Kitchen | Lustre Kitchen and Dining | Passo Pizza Pasta Caffe |
|---|---|---|---|---|---|
| Nov 2025 | 58.1% | 1.8% | 17.2% | 13.6% | 9.3% |
| Dec 2025 | 56.8% | 2.4% | 20.1% | 13.6% | 7.1% |
| Jan 2026 | 55.6% | 3% | 19.7% | 17% | 4.7% |
| Feb 2026 | 57.3% | 2.3% | 16.8% | 19.7% | 4% |
| Mar 2026 | 61.6% | 2.6% | 17.7% | 11.8% | 6.3% |
| Apr 2026 | 37% | 32.6% | 13.7% | 10.6% | 6% |
| May 2026 | 27.4% | 53.3% | 8.3% | 4.2% | 6.8% |
| Jun 2026 | 44.5% | 36% | 8.6% | 6.3% | 4.7% |
| Jul 2026 | 53.2% | 24.9% | 7.1% | 7.8% | 7.1% |
| Aug 2026 | 30.8% | 38.3% | 9.2% | 12.5% | 9.2% |
| Sep 2026 | 34.3% | 43.8% | 10.3% | 6% | 5.6% |
| Oct 2026 | 43.7% | 27.7% | 13.4% | 7.8% | 7.3% |
How has branded search for 50-50 and Salt & Wood changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Salt & Wood took it in May 2026, 50-50 took it in June 2026, Salt & Wood took it in August 2026, 50-50 took it in October 2026.
- Across the 12 months ending October 2026, 50-50’s share of searches among Kāpiti Coast restaurants in New Zealand moved from 58.1% to 43.7%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending October 2026, Salt & Wood’s share of searches among Kāpiti Coast restaurants in New Zealand moved from 1.8% to 27.7%, and its estimated monthly branded searches moved from 50 to 990.
How did search popularity change for New Zealand Kāpiti Coast restaurants in October 2026?
2 changes
In October 2026, 50-50 overtook Salt & Wood to become the leader among Kāpiti Coast restaurants in New Zealand, with 43.7% of the searches.
In October 2026, Salt & Wood lost share of searches among Kāpiti Coast restaurants in New Zealand, from 43.8% to 27.7%.
How are 50-50’s and Salt & Wood’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using 50-50’s and Salt & Wood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
50-50
3 branded search terms
- 50 50 kapiti
- 50 50 paraparaumu
- 50 50 restaurant
Salt & Wood
2 branded search terms
- salt & wood
- saltwood
Other head-to-heads among Kāpiti Coast restaurants
- 50-50 vs Waterfront Bar & Kitchen: compare popularity
- 50-50 vs Lustre Kitchen and Dining: compare popularity
- 50-50 vs Passo Pizza Pasta Caffe: compare popularity
- Salt & Wood vs Waterfront Bar & Kitchen: compare popularity
- Salt & Wood vs Lustre Kitchen and Dining: compare popularity
- Salt & Wood vs Passo Pizza Pasta Caffe: compare popularity
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