How popular is50-50 in search?
In August 2026, there were an estimated 1.7K branded searches for 50-50 in New Zealand which held steady over the last 11 months. 50-50 holds 45.9% estimated Share of Search among New Zealand kāpiti coast restaurants and is ranked 2nd of 2 competitors for search popularity.
Salt & Wood54.1%50-5045.9%
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Which kāpiti coast restaurants compete with 50-50?
Share of Search by month for Salt & Wood, 50-50. The figures are in the table below the chart.
View monthly share of search table
| Month | Salt & Wood | 50-50 |
|---|---|---|
| Oct 2025 | 3.3% | 96.7% |
| Nov 2025 | 2.8% | 97.2% |
| Dec 2025 | 3.9% | 96.1% |
| Jan 2026 | 4.9% | 95.1% |
| Feb 2026 | 3.7% | 96.3% |
| Mar 2026 | 3.9% | 96.1% |
| Apr 2026 | 46.5% | 53.5% |
| May 2026 | 65.3% | 34.7% |
| Jun 2026 | 44.2% | 55.8% |
| Jul 2026 | 30.7% | 69.3% |
| Aug 2026 | 54.1% | 45.9% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 54.1% | 2K | +17.8% | +23.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 45.9% | 1.7K | -55.8% | -23.4 pointsmoved from 1st to 2nd |
54.1%
moved from 2nd to 1st · 2K estimated branded searches · +17.8% vs prior month · +23.4 points
2.
45.9%
moved from 1st to 2nd · 1.7K estimated branded searches · -55.8% vs prior month · -23.4 points
Compare search popularity between 50-50 and its closest rivals
How has branded search demand for 50-50 changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for 50-50 in New Zealand held steady, from 1.8K to 1.7K.
- Across the 11 months ending August 2026, 50-50’s estimated Share of Search among kāpiti coast restaurants in New Zealand decreased from 96.7% to 45.9%.
- Across the 11 months ending August 2026, 50-50’s estimated Share of Search among kāpiti coast restaurants in New Zealand peaked at 97.2% in November 2025 and was lowest at 34.7% in May 2026.
- Across the 11 months ending August 2026, 50-50 fell from 1st to 2nd among kāpiti coast restaurants in New Zealand.
How did search popularity change for New Zealand kāpiti coast restaurants in August 2026?
2 changes
In August 2026, Salt & Wood overtook 50-50 to take the highest estimated Share of Search among kāpiti coast restaurants in New Zealand, at 54.1%.
In August 2026, 50-50 lost estimated Share of Search among kāpiti coast restaurants in New Zealand, from 69.3% to 45.9%.
How is 50-50 measured?
Brandwave collects information about searches that people make online using 50-50’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- 50 50 kapiti
- 50 50 paraparaumu
- 50 50 restaurant
- 50 50 restaurant paraparaumu
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Is 50-50 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.