50-50 vs Salt & Wood:Which is more popular by branded search in New Zealand?
In August 2026, Salt & Wood had more branded searches than 50-50 among kāpiti coast restaurants in New Zealand. Salt & Wood was estimated to have 2K branded searches compared to 50-50’s 1.7K, and held a 54.1% Share of Search versus 50-50’s 45.9%.
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Which is more popular in search, 50-50 or Salt & Wood?
Compare Kāpiti Coast restaurants in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salt & Wood, 50-50. The figures are in the table below the chart.
View monthly share of search table
| Month | Salt & Wood | 50-50 |
|---|---|---|
| Oct 2025 | 3.3% | 96.7% |
| Nov 2025 | 2.8% | 97.2% |
| Dec 2025 | 3.9% | 96.1% |
| Jan 2026 | 4.9% | 95.1% |
| Feb 2026 | 3.7% | 96.3% |
| Mar 2026 | 3.9% | 96.1% |
| Apr 2026 | 46.5% | 53.5% |
| May 2026 | 65.3% | 34.7% |
| Jun 2026 | 44.2% | 55.8% |
| Jul 2026 | 30.7% | 69.3% |
| Aug 2026 | 54.1% | 45.9% |
| Sep 2026 | — | — |
How has the 50-50 and Salt & Wood comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Salt & Wood took it in May 2026, 50-50 took it in June 2026, Salt & Wood took it in August 2026.
- Across the 11 months ending August 2026, 50-50’s estimated Share of Search among kāpiti coast restaurants in New Zealand moved from 96.7% to 45.9%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
- Across the 11 months ending August 2026, Salt & Wood’s estimated Share of Search among kāpiti coast restaurants in New Zealand moved from 3.3% to 54.1%, and its estimated monthly branded searches moved from 60 to 2K.
How did search popularity change for New Zealand kāpiti coast restaurants in August 2026?
2 changes
In August 2026, Salt & Wood overtook 50-50 to take the highest estimated Share of Search among kāpiti coast restaurants in New Zealand, at 54.1%.
In August 2026, 50-50 lost estimated Share of Search among kāpiti coast restaurants in New Zealand, from 69.3% to 45.9%.
How each brand is measured
Brandwave collects information about searches that people make online using 50-50’s and Salt & Wood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
50-50
4 branded search terms
- 50 50 kapiti
- 50 50 paraparaumu
- 50 50 restaurant
- 50 50 restaurant paraparaumu
Salt & Wood
2 branded search terms
- salt & wood
- saltwood
Put your own brand in this comparison
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