Brandwave

How popular isSalt & Wood?

In October 2026, people searched for Salt & Wood by name about 990 times in New Zealand, an 1880% increase from the previous year. These searches made up 27.7% of all New Zealand Kāpiti Coast restaurant searches, placing Salt & Wood second out of five restaurants. When we asked both ChatGPT and Google AI Overviews about Kāpiti Coast restaurants, Salt & Wood did not appear in any of the answers.

Search and AI answers in October 2026

Salt & Wood is the second most searched of 5 competitors and not named in the AI answers we collected.

  1. 50-50Share of searches 43.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Salt & WoodShare of searches 27.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Waterfront Bar & KitchenShare of searches 13.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. Lustre Kitchen and DiningShare of searches 7.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Passo Pizza Pasta CaffeShare of searches 7.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Kāpiti Coast restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Salt & Wood did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 50-501st
  2. Lustre Kitchen and Dining2nd
  3. Waterfront Bar & Kitchen3rd
  4. Passo Pizza Pasta Caffe4th
  5. Salt & Wood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Kāpiti Coast restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Salt & Wood compared with other New Zealand Kāpiti Coast restaurants?

Salt & Wood against Kāpiti Coast restaurants in New Zealand, by month

Share of searches by month for 50-50, Salt & Wood, Waterfront Bar & Kitchen, Lustre Kitchen and Dining, Passo Pizza Pasta Caffe. The figures are in the table below the chart.

View monthly share of searches table
Month50-50Salt & WoodWaterfront Bar & KitchenLustre Kitchen and DiningPasso Pizza Pasta Caffe
Nov 202558.1%1.8%17.2%13.6%9.3%
Dec 202556.8%2.4%20.1%13.6%7.1%
Jan 202655.6%3%19.7%17%4.7%
Feb 202657.3%2.3%16.8%19.7%4%
Mar 202661.6%2.6%17.7%11.8%6.3%
Apr 202637%32.6%13.7%10.6%6%
May 202627.4%53.3%8.3%4.2%6.8%
Jun 202644.5%36%8.6%6.3%4.7%
Jul 202653.2%24.9%7.1%7.8%7.1%
Aug 202630.8%38.3%9.2%12.5%9.2%
Sep 202634.3%43.8%10.3%6%5.6%
Oct 202643.7%27.7%13.4%7.8%7.3%

  1. 1.50-50

    43.7%

    Moved from 2nd to 1st. 1.6K estimated branded searches, -2.5% vs prior month. Share +9.4 points.

  2. 2.Salt & Wood

    27.7%

    Moved from 1st to 2nd. 990 estimated branded searches, -51.5% vs prior month. Share -16 points.

  3. 3.Waterfront Bar & Kitchen

    13.4%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share +3.1 points.

  4. 4.Lustre Kitchen and Dining

    7.8%

    Held 4th. 280 estimated branded searches, 0% vs prior month. Share +1.8 points.

  5. 5.Passo Pizza Pasta Caffe

    7.3%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share +1.7 points.

Compare popularity between Salt & Wood and its closest rivals

Every comparison with Salt & Wood

4 comparisons

How has branded search demand for Salt & Wood changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Salt & Wood in New Zealand rose from 50 to 990.
  • Across the 12 months ending October 2026, Salt & Wood’s share of searches among Kāpiti Coast restaurants in New Zealand increased from 1.8% to 27.7%.
  • Across the 12 months ending October 2026, Salt & Wood’s share of searches among Kāpiti Coast restaurants in New Zealand peaked at 53.3% in May 2026 and was lowest at 1.8% in November 2025.
  • Across the 12 months ending October 2026, Salt & Wood rose from 5th to 2nd among Kāpiti Coast restaurants in New Zealand.

How did search popularity change for New Zealand Kāpiti Coast restaurants in October 2026?

5 changes

  1. In October 2026, 50-50 overtook Salt & Wood to become the leader among Kāpiti Coast restaurants in New Zealand, with 43.7% of the searches.

  2. In October 2026, Waterfront Bar & Kitchen gained share of searches among Kāpiti Coast restaurants in New Zealand, from 10.3% to 13.4%.

  3. In October 2026, Lustre Kitchen and Dining gained share of searches among Kāpiti Coast restaurants in New Zealand, from 6% to 7.8%.

  4. In October 2026, Passo Pizza Pasta Caffe gained share of searches among Kāpiti Coast restaurants in New Zealand, from 5.6% to 7.3%.

  5. In October 2026, Salt & Wood lost share of searches among Kāpiti Coast restaurants in New Zealand, from 43.8% to 27.7%.

How are Salt & Wood’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Salt & Wood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salt & wood
  • saltwood

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