Brandwave

Salt & Wood vs Waterfront Bar & Kitchen:Which is more popular in New Zealand?

In October 2026, Salt & Wood had more branded searches than Waterfront Bar & Kitchen among Kāpiti Coast restaurants in New Zealand. Salt & Wood had about 990 branded searches, while Waterfront Bar & Kitchen had 480. Salt & Wood made up 27.7% of all Kāpiti Coast restaurant searches we track, and Waterfront Bar & Kitchen accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about Kāpiti Coast restaurants, Waterfront Bar & Kitchen appeared in all three answers and Salt & Wood in none.

Among Kāpiti Coast restaurants in New Zealand in October 2026

Who do people search for more?

Salt & Wood, about 2 searches for every 1 for Waterfront Bar & Kitchen

Salt & Wood 990 searchesWaterfront Bar & Kitchen 480 searches

Who does AI mention more?

Waterfront Bar & Kitchen, mentioned in every answer we collected

Waterfront Bar & Kitchen in 3 of 3Salt & Wood in 0 of 3

Who does AI recommend more?

Waterfront Bar & Kitchen, the only one of the two named

Waterfront Bar & Kitchen first in 3Salt & Wood never named

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Top Kāpiti Coast restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Waterfront Bar & Kitchen appeared in all three answers. Salt & Wood did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 50-501st
  2. Lustre Kitchen and Dining2nd
  3. Waterfront Bar & Kitchen3rd
  4. Passo Pizza Pasta Caffe4th
  5. Salt & Wood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Kāpiti Coast restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Salt & Wood or Waterfront Bar & Kitchen more popular in search?

This chart shows how often people search Google for Salt & Wood and Waterfront Bar & Kitchen by name. Each line represents a brand's share of searches for all five Kāpiti Coast restaurants we track, month by month, from searches in New Zealand.

Salt & Wood and Waterfront Bar & Kitchen among Kāpiti Coast restaurants in New Zealand, by month

Share of searches by month for Salt & Wood, Waterfront Bar & Kitchen. The figures are in the table below the chart.

View monthly share of searches table
Month50-50Salt & WoodWaterfront Bar & KitchenLustre Kitchen and DiningPasso Pizza Pasta Caffe
Nov 202558.1%1.8%17.2%13.6%9.3%
Dec 202556.8%2.4%20.1%13.6%7.1%
Jan 202655.6%3%19.7%17%4.7%
Feb 202657.3%2.3%16.8%19.7%4%
Mar 202661.6%2.6%17.7%11.8%6.3%
Apr 202637%32.6%13.7%10.6%6%
May 202627.4%53.3%8.3%4.2%6.8%
Jun 202644.5%36%8.6%6.3%4.7%
Jul 202653.2%24.9%7.1%7.8%7.1%
Aug 202630.8%38.3%9.2%12.5%9.2%
Sep 202634.3%43.8%10.3%6%5.6%
Oct 202643.7%27.7%13.4%7.8%7.3%

How has branded search for Salt & Wood and Waterfront Bar & Kitchen changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Kāpiti Coast restaurants in October 2026?

3 changes
  1. In October 2026, 50-50 overtook Salt & Wood to become the leader among Kāpiti Coast restaurants in New Zealand, with 43.7% of the searches.

  2. In October 2026, Waterfront Bar & Kitchen gained share of searches among Kāpiti Coast restaurants in New Zealand, from 10.3% to 13.4%.

  3. In October 2026, Salt & Wood lost share of searches among Kāpiti Coast restaurants in New Zealand, from 43.8% to 27.7%.

How are Salt & Wood’s and Waterfront Bar & Kitchen’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Salt & Wood’s and Waterfront Bar & Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salt & Wood

2 branded search terms

  • salt & wood
  • saltwood

Waterfront Bar & Kitchen

1 branded search term

  • waterfront bar and kitchen

How the Brand Demand Index is measured

Other head-to-heads among Kāpiti Coast restaurants

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