Brandwave

Lustre Kitchen and Dining vs Salt & Wood:Which is more popular in New Zealand?

In October 2026, Salt & Wood had more branded searches than Lustre Kitchen and Dining among Kāpiti Coast restaurants in New Zealand. Salt & Wood had about 990 branded searches, while Lustre Kitchen and Dining had 280. Salt & Wood made up 27.7% of all Kāpiti Coast restaurant searches we track, and Lustre Kitchen and Dining accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about Kāpiti Coast restaurants, Lustre Kitchen and Dining appeared in all three answers and Salt & Wood in none.

Among Kāpiti Coast restaurants in New Zealand in October 2026

Who do people search for more?

Salt & Wood, about 4 searches for every 1 for Lustre Kitchen and Dining

Salt & Wood 990 searchesLustre Kitchen and Dining 280 searches

Who does AI mention more?

Lustre Kitchen and Dining, mentioned in every answer we collected

Lustre Kitchen and Dining in 3 of 3Salt & Wood in 0 of 3

Who does AI recommend more?

Lustre Kitchen and Dining, the only one of the two named

Lustre Kitchen and Dining first in 3Salt & Wood never named

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Top Kāpiti Coast restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lustre Kitchen and Dining appeared in all three answers. Salt & Wood did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 50-501st
  2. Lustre Kitchen and Dining2nd
  3. Waterfront Bar & Kitchen3rd
  4. Passo Pizza Pasta Caffe4th
  5. Salt & Wood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Kāpiti Coast restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lustre Kitchen and Dining or Salt & Wood more popular in search?

This chart shows how often people search Google for Lustre Kitchen and Dining and Salt & Wood by name. Each line represents a brand's share of searches for all five Kāpiti Coast restaurants we track, month by month, from searches in New Zealand.

Lustre Kitchen and Dining and Salt & Wood among Kāpiti Coast restaurants in New Zealand, by month

Share of searches by month for Salt & Wood, Lustre Kitchen and Dining. The figures are in the table below the chart.

View monthly share of searches table
Month50-50Salt & WoodWaterfront Bar & KitchenLustre Kitchen and DiningPasso Pizza Pasta Caffe
Nov 202558.1%1.8%17.2%13.6%9.3%
Dec 202556.8%2.4%20.1%13.6%7.1%
Jan 202655.6%3%19.7%17%4.7%
Feb 202657.3%2.3%16.8%19.7%4%
Mar 202661.6%2.6%17.7%11.8%6.3%
Apr 202637%32.6%13.7%10.6%6%
May 202627.4%53.3%8.3%4.2%6.8%
Jun 202644.5%36%8.6%6.3%4.7%
Jul 202653.2%24.9%7.1%7.8%7.1%
Aug 202630.8%38.3%9.2%12.5%9.2%
Sep 202634.3%43.8%10.3%6%5.6%
Oct 202643.7%27.7%13.4%7.8%7.3%

How has branded search for Lustre Kitchen and Dining and Salt & Wood changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Kāpiti Coast restaurants in October 2026?

3 changes
  1. In October 2026, 50-50 overtook Salt & Wood to become the leader among Kāpiti Coast restaurants in New Zealand, with 43.7% of the searches.

  2. In October 2026, Lustre Kitchen and Dining gained share of searches among Kāpiti Coast restaurants in New Zealand, from 6% to 7.8%.

  3. In October 2026, Salt & Wood lost share of searches among Kāpiti Coast restaurants in New Zealand, from 43.8% to 27.7%.

How are Lustre Kitchen and Dining’s and Salt & Wood’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Lustre Kitchen and Dining’s and Salt & Wood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lustre Kitchen and Dining

2 branded search terms

  • lustre kitchen
  • lustre paraparaumu

Salt & Wood

2 branded search terms

  • salt & wood
  • saltwood

How the Brand Demand Index is measured

Other head-to-heads among Kāpiti Coast restaurants

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