Brandwave

Kaikoura White Morph vs Sudima Kaikoura:Which is more popular in New Zealand?

In October 2026, Sudima Kaikoura had more branded searches than Kaikoura White Morph among kaikoura hotels and accommodation in New Zealand. Sudima Kaikoura had about 3,710 branded searches, while Kaikoura White Morph had 660. Sudima Kaikoura made up 35.1% of all kaikoura hotels and accommodation searches we track, and Kaikoura White Morph accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about kaikoura hotels and accommodation, Sudima Kaikoura appeared in all three answers and Kaikoura White Morph in none.

Among kaikoura hotels and accommodation in New Zealand in October 2026

Who do people search for more?

Sudima Kaikoura, about 6 searches for every 1 for Kaikoura White Morph

Sudima Kaikoura 3.7K searchesKaikoura White Morph 660 searches

Who does AI mention more?

Sudima Kaikoura, mentioned in every answer we collected

Sudima Kaikoura in 3 of 3Kaikoura White Morph in 0 of 3

Who does AI recommend more?

Sudima Kaikoura, the only one of the two named

Sudima Kaikoura first in 3Kaikoura White Morph never named

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Top kaikoura hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sudima Kaikoura appeared in all three answers. Kaikoura White Morph did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Anchor Inn Beachfront Motel1st
  2. Sudima Kaikoura2nd
  3. Kaikōura TOP 10 Holiday Park3rd
  4. The Hamptons Bed & Breakfast4th
  5. Kaikoura White Morph–
  6. Kaikoura Boutique Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kaikoura hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kaikoura White Morph or Sudima Kaikoura more popular in search?

This chart shows how often people search Google for Kaikoura White Morph and Sudima Kaikoura by name. Each line represents a brand's share of searches for all six kaikoura hotels and accommodation we track, month by month, from searches in New Zealand.

Kaikoura White Morph and Sudima Kaikoura among kaikoura hotels and accommodation in New Zealand, by month

Share of searches by month for Sudima Kaikoura, Kaikoura White Morph. The figures are in the table below the chart.

View monthly share of searches table
MonthKaikōura TOP 10 Holiday ParkSudima KaikouraKaikoura White MorphKaikoura Boutique HotelThe Anchor Inn Beachfront MotelThe Hamptons Bed & Breakfast
Nov 202557%21.8%10.8%7.6%2.7%0.11%
Dec 202548.2%32.7%10.6%6.5%1.9%0.11%
Jan 202650.8%28.9%9.6%8.3%2.4%0.09%
Feb 202642.7%30.1%13.5%10.4%3.1%0.12%
Mar 202644.4%31.4%12%8.9%3.2%0.12%
Apr 202646.4%32.2%9.1%9.4%2.7%0.16%
May 202637.3%46.1%7.1%6.1%3.3%0.16%
Jun 202634.6%52.3%5.3%4.6%3%0.14%
Jul 202633.2%51.6%7.7%3.7%3.7%0.17%
Aug 202638%46.8%7.3%5.1%2.7%0.16%
Sep 202642.6%43.7%5.4%5.7%2.5%0.12%
Oct 202651%35.1%6.2%5.6%2%0.09%

How has branded search for Kaikoura White Morph and Sudima Kaikoura changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand kaikoura hotels and accommodation in October 2026?

3 changes

  1. In October 2026, Kaikōura TOP 10 Holiday Park overtook Sudima Kaikoura to become the leader among kaikoura hotels and accommodation in New Zealand, with 51% of the searches.

  2. In October 2026, Kaikoura White Morph overtook Kaikoura Boutique Hotel to rank 3rd among kaikoura hotels and accommodation in New Zealand, with 6.2% of the searches.

  3. In October 2026, Sudima Kaikoura lost share of searches among kaikoura hotels and accommodation in New Zealand, from 43.7% to 35.1%.

How are Kaikoura White Morph’s and Sudima Kaikoura’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kaikoura White Morph’s and Sudima Kaikoura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kaikoura White Morph

2 branded search terms

  • the white morph
  • the white morph kaikoura

Sudima Kaikoura

2 branded search terms

  • sudima kaikoura
  • sudima kaikoura hotel

How the Brand Demand Index is measured

Other head-to-heads among kaikoura hotels and accommodation

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