Brandwave

How popular isSudima Kaikoura?

In October 2026, people searched for Sudima Kaikoura by name about 3,710 times in New Zealand, a 79.2% increase from the previous year. These searches made up 35.1% of all New Zealand kaikoura hotels and accommodation searches, placing Sudima Kaikoura second out of six brands. When we asked both ChatGPT and Google AI Overviews about kaikoura hotels and accommodation, Sudima Kaikoura appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

Sudima Kaikoura is the second most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Kaikōura TOP 10 Holiday ParkShare of searches 51%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Sudima KaikouraShare of searches 35.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Kaikoura White MorphShare of searches 6.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Kaikoura Boutique HotelShare of searches 5.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. The Anchor Inn Beachfront MotelShare of searches 2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+1 more

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Top kaikoura hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sudima Kaikoura appeared in all three answers. Sudima Kaikoura is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Anchor Inn Beachfront Motel1st
  2. Sudima Kaikoura2nd
  3. Kaikōura TOP 10 Holiday Park3rd
  4. The Hamptons Bed & Breakfast4th
  5. Kaikoura White Morph–
  6. Kaikoura Boutique Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kaikoura hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Sudima Kaikoura compared with other New Zealand kaikoura hotels and accommodation?

Sudima Kaikoura against kaikoura hotels and accommodation in New Zealand, by month

Share of searches by month for Kaikōura TOP 10 Holiday Park, Sudima Kaikoura, Kaikoura White Morph, Kaikoura Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthKaikōura TOP 10 Holiday ParkSudima KaikouraKaikoura White MorphKaikoura Boutique HotelThe Anchor Inn Beachfront MotelThe Hamptons Bed & Breakfast
Nov 202557%21.8%10.8%7.6%2.7%0.11%
Dec 202548.2%32.7%10.6%6.5%1.9%0.11%
Jan 202650.8%28.9%9.6%8.3%2.4%0.09%
Feb 202642.7%30.1%13.5%10.4%3.1%0.12%
Mar 202644.4%31.4%12%8.9%3.2%0.12%
Apr 202646.4%32.2%9.1%9.4%2.7%0.16%
May 202637.3%46.1%7.1%6.1%3.3%0.16%
Jun 202634.6%52.3%5.3%4.6%3%0.14%
Jul 202633.2%51.6%7.7%3.7%3.7%0.17%
Aug 202638%46.8%7.3%5.1%2.7%0.16%
Sep 202642.6%43.7%5.4%5.7%2.5%0.12%
Oct 202651%35.1%6.2%5.6%2%0.09%
  1. Moved from 2nd to 1st. 5.4K estimated branded searches, +50% vs prior month. Share +8.4 points.

  2. Moved from 1st to 2nd. 3.7K estimated branded searches, +0.54% vs prior month. Share -8.6 points.

  3. Moved from 4th to 3rd. 660 estimated branded searches, +43.5% vs prior month. Share +0.8 points.

  4. Moved from 3rd to 4th. 590 estimated branded searches, +22.9% vs prior month. Share -0.1 points.

  5. Held 5th. 210 estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sudima Kaikoura and its closest rivals

Every comparison with Sudima Kaikoura

5 comparisons

How has branded search demand for Sudima Kaikoura changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Sudima Kaikoura in New Zealand rose from 2.1K to 3.7K.
  • Across the 12 months ending October 2026, Sudima Kaikoura’s share of searches among kaikoura hotels and accommodation in New Zealand increased from 21.8% to 35.1%.
  • Across the 12 months ending October 2026, Sudima Kaikoura’s share of searches among kaikoura hotels and accommodation in New Zealand peaked at 52.3% in June 2026 and was lowest at 21.8% in November 2025.

How did search popularity change for New Zealand kaikoura hotels and accommodation in October 2026?

5 changes
  1. In October 2026, Kaikōura TOP 10 Holiday Park overtook Sudima Kaikoura to become the leader among kaikoura hotels and accommodation in New Zealand, with 51% of the searches.

  2. In October 2026, Kaikoura White Morph overtook Kaikoura Boutique Hotel to rank 3rd among kaikoura hotels and accommodation in New Zealand, with 6.2% of the searches.

  3. In October 2026, Sudima Kaikoura lost share of searches among kaikoura hotels and accommodation in New Zealand, from 43.7% to 35.1%.

  4. In October 2026, The Anchor Inn Beachfront Motel lost share of searches among kaikoura hotels and accommodation in New Zealand, from 2.5% to 2%.

  5. Estimated monthly branded searches for Kaikoura Boutique Hotel in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in October 2026.

How are Sudima Kaikoura’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sudima Kaikoura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sudima kaikoura
  • sudima kaikoura hotel

Do you work for Sudima Kaikoura? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.