Brandwave

Sudima Kaikoura vs The Hamptons Bed & Breakfast:Which is more popular in New Zealand?

In October 2026, Sudima Kaikoura had more branded searches than The Hamptons Bed & Breakfast among kaikoura hotels and accommodation in New Zealand. Sudima Kaikoura had about 3,710 branded searches, while The Hamptons Bed & Breakfast had 10. Sudima Kaikoura made up 35.1% of all kaikoura hotels and accommodation searches we track, and The Hamptons Bed & Breakfast accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about kaikoura hotels and accommodation, Sudima Kaikoura appeared in all three answers and The Hamptons Bed & Breakfast in two. Sudima Kaikoura was mentioned before The Hamptons Bed & Breakfast in every answer.

Among kaikoura hotels and accommodation in New Zealand in October 2026

Who do people search for more?

Sudima Kaikoura, about 371 searches for every 1 for The Hamptons Bed & Breakfast

Sudima Kaikoura 3.7K searchesThe Hamptons Bed & Breakfast 10 searches

Who does AI mention more?

Sudima Kaikoura, mentioned in every answer we collected

Sudima Kaikoura in 3 of 3The Hamptons Bed & Breakfast in 2 of 3

Who does AI recommend more?

Sudima Kaikoura, named ahead of The Hamptons Bed & Breakfast in every answer

Sudima Kaikoura first in 3The Hamptons Bed & Breakfast never first

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Top kaikoura hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sudima Kaikoura appeared in all three answers. The Hamptons Bed & Breakfast was mentioned in two out of three: in two of the three ChatGPT answers. Sudima Kaikoura was listed before The Hamptons Bed & Breakfast in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Anchor Inn Beachfront Motel1st
  2. Sudima Kaikoura2nd
  3. Kaikōura TOP 10 Holiday Park3rd
  4. The Hamptons Bed & Breakfast4th
  5. Kaikoura White Morph–
  6. Kaikoura Boutique Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kaikoura hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sudima Kaikoura or The Hamptons Bed & Breakfast more popular in search?

This chart shows how often people search Google for Sudima Kaikoura and The Hamptons Bed & Breakfast by name. Each line represents a brand's share of searches for all six kaikoura hotels and accommodation we track, month by month, from searches in New Zealand.

Sudima Kaikoura and The Hamptons Bed & Breakfast among kaikoura hotels and accommodation in New Zealand, by month

Share of searches by month for Sudima Kaikoura, The Hamptons Bed & Breakfast. The figures are in the table below the chart.

View monthly share of searches table
MonthKaikōura TOP 10 Holiday ParkSudima KaikouraKaikoura White MorphKaikoura Boutique HotelThe Anchor Inn Beachfront MotelThe Hamptons Bed & Breakfast
Nov 202557%21.8%10.8%7.6%2.7%0.11%
Dec 202548.2%32.7%10.6%6.5%1.9%0.11%
Jan 202650.8%28.9%9.6%8.3%2.4%0.09%
Feb 202642.7%30.1%13.5%10.4%3.1%0.12%
Mar 202644.4%31.4%12%8.9%3.2%0.12%
Apr 202646.4%32.2%9.1%9.4%2.7%0.16%
May 202637.3%46.1%7.1%6.1%3.3%0.16%
Jun 202634.6%52.3%5.3%4.6%3%0.14%
Jul 202633.2%51.6%7.7%3.7%3.7%0.17%
Aug 202638%46.8%7.3%5.1%2.7%0.16%
Sep 202642.6%43.7%5.4%5.7%2.5%0.12%
Oct 202651%35.1%6.2%5.6%2%0.09%

How has branded search for Sudima Kaikoura and The Hamptons Bed & Breakfast changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand kaikoura hotels and accommodation in October 2026?

2 changes

  1. In October 2026, Kaikōura TOP 10 Holiday Park overtook Sudima Kaikoura to become the leader among kaikoura hotels and accommodation in New Zealand, with 51% of the searches.

  2. In October 2026, Sudima Kaikoura lost share of searches among kaikoura hotels and accommodation in New Zealand, from 43.7% to 35.1%.

How are Sudima Kaikoura’s and The Hamptons Bed & Breakfast’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sudima Kaikoura’s and The Hamptons Bed & Breakfast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sudima Kaikoura

2 branded search terms

  • sudima kaikoura
  • sudima kaikoura hotel

The Hamptons Bed & Breakfast

1 branded search term

  • hamptons kaikoura

How the Brand Demand Index is measured

Other head-to-heads among kaikoura hotels and accommodation

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